University of Virginia Darden School Foundation
Public University • US
Showing 12 courses from Darden
Content Marketing Using Generative AI
University of Virginia Darden School Foundation (via Coursera)
The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeking to gain a basic understanding of digital marketing and Generative AI applications, and the necessary skills and knowledge to design a Generative AI marketing strategy in an organization.
디지털 전환 입문과정 [파트 2]
University of Virginia Darden School Foundation (via Coursera)
본 강의는 디지털 전환에 대한 여러분의 이해를 높여서 디지털화를 활용해 비즈니스 업무 성과를 개선할 수 있도록 제작되었습니다. 클라우드 컴퓨팅, 데이터 무결성 그리고 디지털 플랫폼 중심으로 핵심 디지털 인프라를 확장하는 방법을 배우게 될 겁니다. 디지털화가 다양한 비즈니스 업무와 조직 단위를 어떻게 변화시키는지 알아보고, 디지털 전환의 핵심 동인과 내재한 위험 요소를 확인하는 방법을 파악하며, 부상하는 트렌드의 영향에 대해 살펴볼 것입니다. 이 강의를 마치면, 여러분이 선택한 산업이 디지털 전환을 위해 어떤 노력을 하고 있는지 분석하고, 성과를 극대화하기 위한 새로운 접근법을 추천할 수 있게 될 것입니다.
The Strategist's Challenge
University of Virginia Darden School Foundation (via Coursera)
In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
Customer Service in the Age of Generative AI
University of Virginia Darden School Foundation (via Coursera)
The Customer Service in the Age of Generative AI course provides you with the essential knowledge to use Generative AI to build and develop chatbots for customer engagement and customer support. In this course, you will learn how personalized chatbots are impactful and essential for customers and how the continuous need to evaluate and enhance chatbots to meet customer expectations and needs effectively. In this course, you will ,learn how chatbots can be leveraged to provide more targeted and customized messages to deliver more relevant and engaging information, support, and service to customers. This course is ideal for marketing professionals seeking to develop and enhance customer service and marketing using chatbots and Generative AI.
디지털 전환 입문과정 [파트 1]
University of Virginia Darden School Foundation (via Coursera)
본 과정은 디지털 전환의 핵심 구성 요소에 대한 소개를 통해 여러분이 혁신의 동력과 경제학, 그리고 기술적 변화에 대해 이해하고 이를 통해 업계에서 경쟁적 이점을 취할 수 있도록 하기 위해 고안되었습니다. 여러분은 데이터의 사업적 가치, 그리고 인공 지능 및 자율성과 같은 핵심 기술의 급격한 성장이 경쟁의 본질에 미치는 영향을 학습하시게 됩니다. 또한 여러분은 인프라, 기술, 업무 기능 및 전략 등의 '디지털 전환 과정'에 대한 이해를 구축하고, 프레임워크를 활용하여 여러분의 사업을 전환하는 방향성을 세우게 됩니다. 본 과정은 디지털 전환이 진행 중인 산업에 종사하고 있거나, 디지털 전환에 대한 깊은 이해를 통해 디지털 전환을 선도할 수 있는 기본 지식을 갖추려는 모든 사람을 대상으로 제작되었습니다.
Introduction to Digital Transformation Part 2
University of Virginia Darden School Foundation (via Coursera)
This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to identify the key drivers of and risks inherent in digital transformation, and consider the impact of emerging trends. By the end of this course, you'll be able to analyze your industry's digital transformation efforts and recommend new approaches to maximize performance.
Human Excellence in the AI Age, Part 1: A Soft Skills Course
University of Virginia Darden School Foundation (via Coursera)
Finding meaningful work and happiness in the AI age depends on you - your ability to learn, unlearn, and re-learn at the pace of technological change. Follow Edward D. Hess, Professor Emeritus of Business Administration at the Darden School of Business, as he lays the groundwork for personal development and exceptional leadership in an era of exponential technological growth. Volatility is the new norm. Technology is becoming faster and smarter than ever before. How can we distinguish ourselves in this new work environment? We must adapt to stay relevant, and according to Hess, we must become highly adaptive learners. Taking ownership of our minds, bodies, egos, emotions, behaviors, listening, and thinking is essential to success and allows us to bring our best selves to work each day. When we bring our best selves to work, we develop caring, trusting relationships with others, optimizing our ability to collaborate and work successfully in teams.
Introduction to Digital Transformation Part 1
University of Virginia Darden School Foundation (via Coursera)
This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.
Sustainable Supply Chains
University of Virginia Darden School Foundation (via Coursera)
This course focuses on the premise of “What is a Sustainable Supply Chain? It covers the building blocks of a supply chain, the sustainability related standards, rules, and legislation that are applicable to the supply chain and the role of business, society, and government in building a sustainable supply chain. You will build a basic foundational knowledge of how supply chains work, the main nodes and flows with a supply chain. You will learn how to create a transparent supply chain process and close the loops on internal and external supply chains. Finally, you will be able to tie-in how national policies and climate and geo-political risks impact your supply chain. This course is ideal for managers in the procurement, operations, supply chain, and strategy domains who need to create and manage a sustainable supply chain while navigating the various industry specific challenges.
Advertising in the Age of Generative AI
University of Virginia Darden School Foundation (via Coursera)
The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to appropriately practice using Generative AI to generate compelling and effective logos as part of a brand strategy. This course is ideal for marketing professionals looking to create and establish a strong brand identity for their organization and want to gain valuable insights on how Generative AI is used in brand awareness and logo generation.
Human Excellence in the AI Age, Part 2: A Soft Skills Course
University of Virginia Darden School Foundation (via Coursera)
Finding meaningful work and happiness in the AI age depends on you - your ability to learn, unlearn, and re-learn at the pace of technological change. Follow Edward D. Hess, Professor Emeritus of Business Administration at the Darden School of Business, as he lays the groundwork for personal development and exceptional leadership in an era of exponential technological growth. Volatility is the new norm. Technology is becoming faster and smarter than ever before. How can we distinguish ourselves in this new work environment? We must adapt to stay relevant, and according to Hess, we must become highly adaptive learners. Taking ownership of our minds, bodies, egos, emotions, behaviors, listening, and thinking is essential to success and allows us to bring our best selves to work each day. When we bring our best selves to work, we develop caring, trusting relationships with others, optimizing our ability to collaborate and work successfully in teams.
Building Generative AI Capabilities
University of Virginia Darden School Foundation (via Coursera)
The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You will also learn how key ethical considerations affects AI in marketing. This course is ideal for marketing professionals looking to stay ahead of the competition and develop or refine their AI strategy and roadmap for their marketing organization.