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Content Marketing Using Generative AI

University of Virginia Darden School Foundation (via Coursera)

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The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeking to gain a basic understanding of digital marketing and Generative AI applications, and the necessary skills and knowledge to design a Generative AI marketing strategy in an organization.

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Free to audit, certificate paid

Duration4 hours
Leveladvanced
LanguageEnglish
CertificatePaid Certificate
ProviderUniversity of Virginia Darden School Foundation