University of Virginia
Public University • US
Showing 86 courses from UVA
Design Thinking for Innovation - University of Virginia
University of Virginia (via Coursera)
Design Thinking for Innovation - University of Virginia is a comprehensive beginner-level resource offered by University of Virginia, focused on building practical skills in UI/UX design. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in UI/UX design, including user research, wireframing, prototyping, visual design, and usability testing. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 8 hours of content, designed to be completed in 1-2 weeks at a comfortable pace. No prior experience is required. This course starts from the absolute basics and gradually builds up complexity. A computer with internet access is all you need to get started. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into UI/UX design Freelancers wanting to add new services to their portfolio Self-learners passionate about UI/UX design and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as UI Designer, UX Designer, Product Designer, UX Researcher. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 4-9 LPA Mid-level / 2-5 years: Rs 10-22 LPA Senior / 5+ years: Rs 25-50 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include Swiggy, Razorpay, CRED, Ola, Google, Microsoft. Design is one of the fastest-growing career paths in India's tech industry. The number of UX designer job postings in India has grown 300% in the last 3 years. Companies have realized that good design directly impacts revenue — Swiggy, CRED, and Razorpay attribute significant growth to their investment in UX. Unlike engineering roles, design positions often value a strong portfolio over formal degrees, making it accessible for self-taught professionals. University of Virginia is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Marketing Analytics - University of Virginia
University of Virginia (via Coursera)
Marketing Analytics - University of Virginia is a comprehensive intermediate-level resource offered by University of Virginia, focused on building practical skills in digital marketing. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in digital marketing, including SEO, Google Ads, social media marketing, content strategy, and analytics. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 15 hours of content, designed to be completed in 2-3 weeks at a comfortable pace. Basic familiarity with the subject area is recommended. You should have completed a beginner-level course or have equivalent self-taught knowledge. Comfort with using a computer and basic problem-solving skills will help. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into digital marketing Freelancers wanting to add new services to their portfolio Self-learners passionate about digital marketing and wanting structured guidance Pricing: The course content is free to access. A verified certificate is available for a fee. Completing this resource and building related skills can prepare you for roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Growth Marketer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 3-6 LPA Mid-level / 2-5 years: Rs 7-15 LPA Senior / 5+ years: Rs 18-35 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include agencies, startups, Nykaa, Boat, Mamaearth, D2C brands. India's digital advertising market is worth Rs 50,000+ crore and growing at 25%+ annually. Every business — from local restaurants to multinational corporations — needs digital marketing. This creates opportunities not just for employment but also for freelancing and entrepreneurship. Many Indian digital marketers earn Rs 50K-3L/month as freelancers serving international clients. The field is particularly accessible because you can start practicing with small budgets and see real results. University of Virginia is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Business Strategy - University of Virginia
University of Virginia (via Coursera)
Business Strategy - University of Virginia is a comprehensive beginner-level resource offered by University of Virginia, focused on building practical skills in business and finance. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in business and finance, including financial analysis, accounting, stock market investing, and project management. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 8 hours of content, designed to be completed in 1-2 weeks at a comfortable pace. No prior experience is required. This course starts from the absolute basics and gradually builds up complexity. A computer with internet access is all you need to get started. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into business and finance Freelancers wanting to add new services to their portfolio Self-learners passionate about business and finance and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as Financial Analyst, Business Analyst, Product Manager, Accountant. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 5-10 LPA Mid-level / 2-5 years: Rs 12-25 LPA Senior / 5+ years: Rs 28-55 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include banks, consulting firms, startups, Big 4 accounting firms. India's financial services sector is undergoing massive transformation with the rise of fintech, UPI, and digital banking. Financial literacy and business skills are valued across all industries, not just finance. Product managers, for instance, earn Rs 15-40 LPA and are one of the fastest-growing roles in Indian tech. Understanding business fundamentals gives you an edge regardless of your primary domain. University of Virginia is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Digital Marketing - University of Virginia
University of Virginia (via Coursera)
Digital Marketing - University of Virginia is a comprehensive beginner-level resource offered by University of Virginia, focused on building practical skills in digital marketing. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in digital marketing, including SEO, Google Ads, social media marketing, content strategy, and analytics. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Master Git basics: clone, commit, branch, merge, rebase Collaborate using GitHub pull requests and code review Resolve merge conflicts confidently Use Git workflows for team projects Duration: Estimated duration: 12 hours of content, designed to be completed in 2-3 weeks at a comfortable pace. No prior experience is required. This course starts from the absolute basics and gradually builds up complexity. A computer with internet access is all you need to get started. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into digital marketing Freelancers wanting to add new services to their portfolio Self-learners passionate about digital marketing and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Growth Marketer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 3-6 LPA Mid-level / 2-5 years: Rs 7-15 LPA Senior / 5+ years: Rs 18-35 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include agencies, startups, Nykaa, Boat, Mamaearth, D2C brands. India's digital advertising market is worth Rs 50,000+ crore and growing at 25%+ annually. Every business — from local restaurants to multinational corporations — needs digital marketing. This creates opportunities not just for employment but also for freelancing and entrepreneurship. Many Indian digital marketers earn Rs 50K-3L/month as freelancers serving international clients. The field is particularly accessible because you can start practicing with small budgets and see real results. University of Virginia is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Software Development Process - University of Virginia
University of Virginia (via Coursera)
Software Development Process - University of Virginia is a comprehensive intermediate-level resource offered by University of Virginia, focused on building practical skills in programming and data structures. Whether you're a complete beginner looking to start a new career or a professional aiming to upgrade your skills, this resource provides a thorough learning experience. This is a structured online course with a carefully designed curriculum. Each module builds on the previous one, creating a logical progression from fundamentals to advanced topics. The course typically includes video lectures, reading materials, hands-on exercises, quizzes, and sometimes peer-reviewed assignments. This structured approach ensures you don't miss any critical concepts and build a solid foundation. This resource covers topics essential for success in programming and data structures, including algorithms, data structures, system design, and coding interview patterns. The curriculum is structured to build your knowledge progressively — starting with foundational concepts and advancing to real-world applications. By the end, you should be able to: Understand the core concepts and theoretical foundations Apply your knowledge through hands-on exercises and small projects Build the practical skills employers actually screen for Develop the problem-solving approach used by working professionals Duration: Estimated duration: 12 hours of content, designed to be completed in 2-3 weeks at a comfortable pace. Basic familiarity with the subject area is recommended. You should have completed a beginner-level course or have equivalent self-taught knowledge. Comfort with using a computer and basic problem-solving skills will help. This resource is designed for a wide audience: Students (B.Tech, BCA, MCA, BSc) looking to complement their academic learning with practical, industry-relevant skills Fresh graduates preparing for campus placements or off-campus interviews Working professionals looking to upskill, switch domains, or advance their careers Career changers transitioning from non-tech backgrounds into programming and data structures Freelancers wanting to add new services to their portfolio Self-learners passionate about programming and data structures and wanting structured guidance Pricing: This resource is completely free with no hidden charges. Completing this resource and building related skills can prepare you for roles such as Software Development Engineer (SDE), Software Engineer, Backend Developer. Realistic salary bands in India (2025-2026), based on Naukri/AmbitionBox data: Freshers / 0-2 years: Rs 6-12 LPA Mid-level / 2-5 years: Rs 15-30 LPA Senior / 5+ years: Rs 30-60 LPA Actual offers vary heavily by city, company tier, and how strong your portfolio or interview performance is. Companies actively hiring in this space include Google, Amazon, Microsoft, Flipkart, PhonePe, Atlassian. Strong programming and DSA skills are the 1 factor in clearing technical interviews at product companies. Companies like Google, Amazon, Microsoft, Flipkart, and PhonePe all use coding rounds as their primary hiring filter. The Indian tech interview landscape typically involves 2-3 DSA rounds, 1 system design round (for experienced roles), and 1-2 behavioral rounds. Candidates who have solved 200+ quality problems on platforms like LeetCode consistently report higher interview success rates. University of Virginia is a well-established platform trusted by millions of learners worldwide. This particular resource has been selected by our editorial team based on: Content quality — comprehensive coverage with clear explanations Practical focus — emphasis on hands-on skills over pure theory Student outcomes — positive reviews and career success stories Indian relevance — content applicable to the Indian job market and interview patterns Updated curriculum — material reflects current industry practices and tools We regularly review and update our recommendations to ensure they remain relevant and high-quality.
Marketing Analytics
University of Virginia (via Coursera)
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden
Agile и дизайн-мышление
University of Virginia (via Coursera)
Несмотря на хорошие намерения, упорный труд и основательные идеи, слишком много команд создают продукты, которые никому не нужны, которые нельзя использовать и которые никто не покупает. Но так не должно быть. Agile и дизайн-мышление предлагают иной, эффективный подход к разработке продукции, который приводит к ценным решениям значимых проблем. В этом курсе вы узнаете, как определить, что ценно для пользователя на раннем этапе процесса, сосредоточив усилия команды на тестируемых описаниях пользователя и создании сильной общей точки зрения. Этот курс проводится при поддержке Института Баттена в Школе бизнеса Дарден Университета Вирджинии. Миссия Института Баттена заключается в улучшении мира с помощью предпринимательства и инноваций: www.batteninstitute.org.
Design Thinking for the Greater Good: Innovation in the Social Sector
University of Virginia (via Coursera)
Do you work for a nonprofit or in the social sector? Are you struggling to solve the problems and meet the needs of the people you serve? Come learn more about how design thinking, a human-centered approach to problem solving, can help you truly understand an issue, generate ideas worth testing and iterate to find solutions that make a real difference. Through global stories from areas as diverse as government, health care, and education, we’ll show you the tools, techniques and mindset needed to use design thinking to uncover new and creative solutions in the social sector. The development of this course was supported by the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. For more about the Batten Institute, see: http://www.darden.virginia.edu/batten-institute/ @BattenInstitute @DesignatDarden
Product Analytics and AI
University of Virginia (via Coursera)
Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.
Transformação digital
BCG
A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre transformação digital de duas maneiras. Primeiro, discutimos o ritmo da mudança e o imperativo que ela cria para os negócios. Em seguida, fornecemos o contexto para essa transformação e o que é preciso para vencer na era digital. Depois, analisamos a estrutura proprietária do BCG, que ajuda você a identificar as principais áreas a serem digitalizadas, incluindo estratégia, processos centrais e tecnologia. Ao final deste curso, você será capaz de: --descrever a economia subjacente de inovação, tecnologia e disrupções do mercado --pesar os prós e os contras das tecnologias digitais atuais impulsionando o avanço –utilizar a estrutura de transformação digital do BCG como um guia para digitalizar a sua organização
تحليلات التسويق
University of Virginia (via Coursera)
تمتلك المؤسسات صغيرها وكبيرها كميات هائلة من البيانات عن اختيارات العملاء. ولكن هذا القدر الغزير من المعلومات لا يمكن استخلاص تفسيرات منه دائمًا لصنع قرارات أفضل. ويتمثل التحدي في معرفة طريقة تفسير البيانات مع الوضع بعين الاعتبار التوقع بتزايد استخدام المسوقين للتحليلات لأخذ قرارات مبررة عن علم. تسمح تحليلات السوق للمسوقين بقياس أداء التسويق وإدارته وتحليله لتعظيم فعاليته وتحسين العائد على الاستثمار. بالإضافة إلى التطبيقات الغنية عن الذكر المعنية بالمبيعات وجذب العملاء المحتملين، تقدم تحليلات التسويق رؤى عميقة حول تفضيلات العملاء واتجاهاتهم من أجل استخدامها بشكل أفضل في قرارات التسويق والأعمال المستقبلية. تمنحك هذه الدورة التدريبية التي طورتها كلية داردن لإدارة الأعمال (Darden School of Business) بجامعة فيرجينيا (University of Virginia)، الأدوات اللازمة لقياس أصول العلامة التجارية والعملاء، وفهم تحليل الانحدار، وتصميم التجارب على سبيل تقييم الحملات التسويقية وتحسينها. بعد إتمام هذه الدورة التدريبية، سيترسخ فهمك لطريقة استخدام تحليلات التسويق للتنبؤ بالنتائج وتخصيص الموارد بشكل منهجي. يمكنك متابعة منشوراتي على تويتر باسم @rajkumarvenk وعلى https://www.linkedin.com/in/education-marketing. مع جزيل الشكر، راج/Raj أستاذ إدارة الأعمال في كلية داردن
Grow to Greatness: Smart Growth for Private Businesses, Part I
University of Virginia (via Coursera)
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on challenges faced by existing private businesses when they attempt to grow substantially.
Hypothesis-Driven Development
University of Virginia (via Coursera)
To deliver agile outcomes, you have to do more than implement agile processes- you have to create focus around what matters to your user and constantly test your ideas. This is easier said than done, but most of today’s high-functioning innovators have a strong culture of experimentation. In this course, you’ll learn how to identify the right questions at the right time, and pair them with the right methods to do just enough testing to make sure you minimize waste and maximize the outcomes you create with your user. This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
The Modern World, Part Two: Global History since 1910
University of Virginia (via Coursera)
This is a survey of modern history from a global perspective. Part Two begins early in the twentieth century, as older ways of doing things and habits of thought give way. What follows is an era of cataclysmic struggles over what ideas and institutions will take their place. The course concludes in the present day, as communities everywhere are transitioning into a new era of world history. Again we work hard to grasp what is happening and ask: Why? Again we are drawn to pivotal choices made at key moments by individuals and communities.
Transformación digital
BCG
La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformación y lo que se necesita para ganar en la era digital. A continuación, analizamos el marco patentado de BCG, que lo ayuda a identificar áreas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnología. Al final de este curso, podrá: --describir la economía subyacente de la innovación, la tecnología y las disrupciones del mercado --sopesar los pros y los contras de las tecnologías digitales actuales que impulsan el avance --utilizar el marco de transformación digital de BCG como una «guía práctica» para digitalizar su organización
Effectuation: Lessons From Expert Entrepreneurs
University of Virginia (via Coursera)
Have you ever wondered what it would be like to be an entrepreneur? To start new ventures, build and grow them, be your own boss, create good jobs for other people, make money, and change the world for the better? Do you dream about becoming an entrepreneur but worry that it may be too difficult, require more resources than you have, or involve too much responsibility? Do you fear you don’t have what it takes, or that you might fail not just once, but over and over again? In this course, developed at the University of Virginia Darden School of Business and taught by Saras Sarasvathy (Paul M. Hammaker Professor in Business Administration), you will learn how effectual entrepreneurship helps overcome four obstacles people commonly face when they think about becoming an entrepreneur. We will not be going into the nitty gritty details of starting a new venture. Instead, we will explore the lived experiences of entrepreneurs around the world--people who have built for-profit, non-profit, and other kinds of ventures. You will learn from these expert entrepreneurs how to think and act effectually, co-create new possibilities from things already within your control, and tackle uncertainty without having to predict the future.
Business Strategy in Practice (Project-centered Course)
University of Virginia (via Coursera)
A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.
Bacterial Bioinformatics
University of Virginia (via Coursera)
This course provides demonstrations and exercises for performing common genomics-based analysis tasks of bacterial sequence data. It uses BV-BRC, the Bacterial and Viral Bioinformatics Resource Center (merger of PATRIC, IRD and ViPR, the three former resources), as the platform for analysis. BV-BRC is the NIH/NIAID-funded bacterial Bioinformatics Resource Center, providing comprehensive bacterial genomic data with integrated analysis tools and visualizations. BV-BRC also provides a private workspace where users can upload and analyze their own data. Course participants will gain skills needed to do comparative analysis of bacterial genomes, starting with raw sequence data.The lessons in the first module cover genome assembly, annotation, phylogenetic tree construction, and protein family / proteome comparisons. Each lesson builds on the previous, creating a complete baseline analysis workflow. NOTE: The exercises in this course were developed using the PATRIC, the predecessor system to BV-BRC. However, BV-BRC was built from PATRIC, so most of the content is still the same.
How Things Work: An Introduction to Physics
University of Virginia (via Coursera)
An introduction to physics in the context of everyday objects.
Design Thinking for Innovation
University of Virginia (via Coursera)
Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.
Дизайн-мышление в инновационной деятельности
University of Virginia (via Coursera)
Сегодня инновации стали частью повседневной жизни. Неважно, чем вы занимаетесь. Умение сделать свою работу более эффективной требуется всем — от менеджеров в международной корпорации и основателей стартапов до госслужащих и учителей начальной школы. Именно поэтому дизайн-мышление необходимо каждому человеку. На любом уровне в любой организации дизайн-мышление предоставляет инструменты для использования инновационного подхода и раскрывает творческие возможности, о которых мы даже не подозревали. Этот курс, разработанный лучшими преподавателями бизнес-школы Дарден Университета Вирджинии, содержит описание дизайн-мышления, принципов работы с моделью четырех ключевых вопросов и несколькими инструментами, которые помогают разобраться в том, как использовать дизайн-мышление в решении проблем. Мы также рассмотрим истории нескольких компаний, которые нашли интересные решения с помощью дизайн-мышления.
Цифровая трансформация
BCG
Цифровая трансформация — это популярная на сегодняшний день тема. Но что это такое и почему она важна для компаний? В этом курсе, разработанном и курируемом ведущими преподавателями Дарденской школы бизнеса при Виргинском университете и экспертами в области глобального управления компании Boston Consulting Group, мы поговорим о цифровой трансформации с двух точек зрения. Сначала мы обсудим темп изменений и насущные потребности, которые он создает для бизнеса. После этого мы рассмотрим контекст трансформации и поговорим о том, как добиться успеха в цифровую эпоху. Затем мы рассмотрим фирменную модель BCG. Она поможет определить ключевые области цифровизации, включая стратегию, основные процессы и технологии. По окончании этого курса вы сможете: – давать определение экономике инноваций, технологическим изменениям и подрывам рынка – оценивать плюсы и минусы современных цифровых технологий, способствующих развитию – выполнять цифровую трансформацию своей организации на основе модели BCG
صياغة الأفكار المحفِّزة على الابتكار
University of Virginia (via Coursera)
الابتكار أمر يهم الجميع في هذا العصر فسواء كنت مديرًا في شركة عالمية، أو رائد أعمال ينشئ مشروعًا، أو تتبوأ منصبًا في الحكومة، أو تعمل معلمًا في مدرسة ابتدائية، فمن المتوقع أن يتمتع الجميع بالمرونة – لتحقيق أفضل النتائج بأقل مجهود. ولهذا فنحن جميعًا بحاجة إلى صياغة الأفكار. على كافة مستويات المؤسسات بجميع أنواعها، نجد أن صياغة الأفكار توفر الأدوات التي تحتاجها لتصبح مفكرًا مُبدعًا علاوة على أنها تتيح اكتشاف فرص إبداعية موجودة – غير أنك لم ترها بعد. في هذه الدورة، نقدم لكم نظرة عامة حول صياغة الأفكار ونتعامل مع نموذج يحتوي على أربعة أسئلة رئيسية وأدوات عديدة لمساعدتك على فهم أساليب صياغة الأفكار باعتبارها منهجًا لحل المشاكل. كما نستعرض العديد من القصص من مختلف المؤسسات التي استخدمت مفهوم صياغة الأفكار لإيجاد حلول مقنعة.
Design Thinking: Insights to Inspiration
University of Virginia (via Coursera)
Welcome Designers! In this course, developed at the Darden School of Business at the University of Virginia, we will introduce you to the design thinking process. It is a project-based course in which you will identify a human-centered problem that you want to solve. We will focus our attention on the first seven steps of our 14-Step design thinking process. We’ll guide you through crafting and carrying out a research plan that helps you answer the question, “What is?” You will gather and identify important insights about the needs and wants of others and use this information to identify the attributes of an ideal solution.
혁신을 위한 디자인 씽킹
University of Virginia (via Coursera)
오늘날 혁신은 모두의 관심사입니다. 글로벌 기업의 관리자이든, 스타트업 창업자이든, 정부기관 공무원이나 초등학교 선생님까지, 모든 사람들이 효율성에 대한 기대를 받습니다. 즉, 더 적은 자원으로 더 많은 성과를 내는 것입니다. 이것이 바로 디자인 씽킹(Design Thinking)이 필요한 이유죠. 모든 종류의 조직 내 모든 수준에서 디자인 씽킹은 혁신적인 사고를 통해 창의적인 기회를 발견하는 데 필요한 도구를 제공합니다. 여러분은 아직 그 기회를 발견하지 못했을 뿐입니다. Virginia 대학의 Darden 경영대학원에서 개발되고 최상위 교수진이 강의하는 본 과정은 디자인 씽킹을 소개하고 4가지 핵심 질문과 몇 가지 도구로 구성된 모델을 사용함으로써 문제 해결 방법으로서의 디자인 씽킹을 이해할 수 있도록 합니다. 또한 디자인 씽킹을 활용하여 설득력 있는 솔루션을 발견한 다양한 조직의 몇 가지 사례도 살펴봅니다.
Managerial Accounting Fundamentals
University of Virginia (via Coursera)
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, will teach you the fundamentals of managerial accounting including how to navigate the financial and related information managers need to help them make decisions. You'll learn about cost behavior and cost allocation systems, how to conduct cost-volume-profit analysis, and how to determine if costs and benefits are relevant to your decisions. By the end of this course, you will be able to: Describe different types of costs and how they are represented graphically Conduct cost-volume-profit analyses to answer questions around breaking even and generating profit Calculate and allocate overhead rates within both traditional and activity-based cost allocation systems Distinguish costs and benefits that are relevant from those that are irrelevant for a given management decision Determine a reasonable course of action, given the financial impact, for a given management decision
Age of Jefferson
University of Virginia (via Coursera)
This course provides an overview of Thomas Jefferson's work and perspectives presented by the University of Virginia in partnership with Thomas Jefferson’s Monticello. Together, UVA and Monticello are recognized internationally as a UNESCO World Heritage Site.
Pensamiento de diseño para la innovación
University of Virginia (via Coursera)
Hoy en día la innovación es el negocio de todos. Ya sea un gerente en una corporación global, un emprendedor que está comenzando, que esté en un puesto gubernamental o un maestro en una escuela primaria, se espera que todos se vuelvan austeros, para hacerlo mejor con menos. Y ese es el motivo por el que todos necesitamos el pensamiento de diseño. A cualquier nivel en todo tipo de organización, el pensamiento de diseño brinda las herramientas que usted necesita para transformarse en un pensador innovador y descubrir oportunidades creativas que están allí, es solo que todavía no las ve. En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dictado por una facultad de primer nivel, brindamos una visión general del pensamiento de diseño y trabajamos con un modelo que contiene cuatro preguntas clave y varias herramientas para ayudarle a entender el pensamiento de diseño como un enfoque de resolución de problemas. También examinamos varias historias de diferentes organizaciones que utilizaron el pensamiento de diseño para descubrir soluciones convincentes.
Agiles Arbeiten trifft auf Design Thinking
University of Virginia (via Coursera)
Trotz aller guten Absichten, harter Arbeit und solider Ideen entwickeln zu viele Teams Produkte, die niemand will, die niemand verwenden kann und die niemand kauft. Das muss aber nicht so sein. Eine agile und designorientierte Denkweise bietet einen anderen – und effektiven – Ansatz für die Produktentwicklung, der wertvolle Lösungen für bedeutungsvolle Probleme liefert. In diesem Kurs erfahren Sie, wie Sie in den Anfangsphasen des Prozesses feststellen können, was für einen Nutzer wertvoll ist – um diesen Wert zu steigern –, indem Sie den Fokus Ihres Teams auf prüfbare Geschichten über den Nutzer lenken und eine starke gemeinsame Perspektive schaffen. Dieser Kurs wird vom Batten Institute der Darden School of Business der UVA unterstützt. Die Mission des Batten Institute ist es, die Welt durch Unternehmertum und Innovation zu verbessern: www.batteninstitute.org.
Sustainability through Soccer: Systems-Thinking in Action
University of Virginia (via Coursera)
This course takes learners on a journey through a progression of systems-thinking and sustainability concepts. Using the beautiful game of soccer (also known as football in many parts of the world) as an analogy, we'll work together to illuminate real-world interdependencies (such as between climate change and human rights), building the chain of concepts in a fun, accessible way. Soccer/Football nerds and newbies alike will be entertained and, ultimately, rewarded with the epiphanies that come from seeing in systems more clearly. Those who complete the course will: create examples of systems parts, boundaries, and behaviors related to sustainability (and soccer/football); practice evaluating the sustainability of systems they care about using several complementary methods; generate ideas to improve the sustainability of a system they care about; and explain a mindset shift that would enhance the sustainability of a system they care about.
Gestión de productos digitales: Fundamentos modernos
University of Virginia (via Coursera)
Hace poco tiempo, el trabajo del gerente de productos consistía en evaluar los datos del mercado, crear requisitos y gestionar la transferencia a ventas/marketing. Tal vez hablaría con un cliente en algún lugar y ellos le dirían qué características deseaban. Pero las empresas que gestionan productos de esa manera están fracasando. Ser un responsable de productos hoy en día es una nueva actividad, y los gerentes de productos están en el centro de ella. Hoy en día, en particular si su producto es mayormente digital, podría actualizarlo varias veces al día. Hay grandes cantidades de datos disponibles para tomar decisiones y, al mismo tiempo, los conocimientos profundos sobre la motivación y la experiencia del cliente son más importantes que nunca. El trabajo del gerente de productos moderno es establecer una dirección y crear un entorno de trabajo exitoso para todos los actores involucrados en el éxito del producto. No es un trabajo simple o fácil, pero es un trabajo significativo en el que aprenderá todo el tiempo. Este curso lo ayudará a lo largo de su recorrido de aprendizaje y lo preparará con las habilidades y la perspectiva que necesita para: Crear el enfoque práctico para gestionar con éxito su producto (semana 1) Enfocar su trabajo utilizando métodos modernos de gestión de productos (semana 2) Gestionar nuevos productos y explorar nuevas ideas de productos (semana 3) Gestionar y amplificar los productos existentes (semana 4) Este curso es ideal para los gerentes generales o de productos actuales interesados en los métodos de gestión de productos modernos de la actualidad. Este curso fue desarrollado con el generoso apoyo del Instituto Batten en la Facultad de Administración Darden de la UVA. La misión del Instituto Batten es mejorar el mundo a través del espíritu emprendedor y la innovación: www.batteninstitute.org.
Market and Competition in Pricing Strategy
University of Virginia (via Coursera)
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Foundations of Business Strategy
University of Virginia (via Coursera)
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Business Growth Strategy
University of Virginia (via Coursera)
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
Agile Meets Design Thinking
University of Virginia (via Coursera)
Despite everyone's good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use, and no one buys. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective. This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
Aspectos básicos de la planificación y la gestión de proyectos
University of Virginia (via Coursera)
Vivimos rodeados de proyectos. Prácticamente todas las organizaciones dirigen proyectos, ya sea de manera formal o informal.Los tenemos en casa y en el trabajo. A través de determinados parámetros, principios de planificación y metodologías de ejecución, los proyectos se pueden gestionar de forma eficiente y efectiva. La gestión de proyectos ofrece a las organizaciones (y las personas) el lenguaje y los marcos para organizar proyectos, programar actividades, utilizar recursos y minimizar riesgos. Este es un curso de introducción a los conceptos básicos de la planificación y ejecución de proyectos. Identificaremos los factores que llevan al éxito en este ámbito y aprenderemos a planificar, analizar y gestionar proyectos. Los alumnos repasarán metodologías de vanguardia y evaluarán los desafíos de varios tipos de proyectos.
Artificial Intelligence in Marketing
University of Virginia (via Coursera)
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing.
Customer Value in Pricing Strategy
University of Virginia (via Coursera)
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers
The Economics of AI
University of Virginia (via Coursera)
The course introduces you to cutting-edge research in the economics of AI and the implications for economic growth and labor markets. We start by analyzing the nature of intelligence and information theory. Then we connect our analysis to modeling production and technological change in economics, and how these processes are affected by AI. Next we turn to how technological change drives aggregate economic growth, covering a range of scenarios including a potential growth singularity. We also study the impact of AI-driven technological change on labor markets and workers, evaluating to what extent fears about technological unemployment are well-founded. We continue with an analysis of economic policies to deal with advanced AI. Finally, we evaluate the potential for transformative progress in AI to lead to significant disruptions and study the problem of how humans can control highly intelligent AI algorithms.
Gestão de produtos digitais: Princípios básicos modernos
University of Virginia (via Coursera)
Há pouco tempo, o trabalho do gerente de produto era avaliar dados de mercado, criar requisitos e gerenciar a transferência para vendas/marketing. Talvez você conversaria com um cliente em algum lugar e ele diria quais recursos ele quer. Mas as empresas que gerenciam produtos dessa maneira estão morrendo. Ser uma pessoa de produto hoje é um jogo novo, e os gerentes de produto estão no centro disso. Hoje, especialmente se o seu produto for principalmente digital, você pode atualizá-lo várias vezes por dia. Há uma enorme coleção de dados disponíveis para tomar decisões e, ao mesmo tempo, insights profundos sobre a motivação e a experiência do cliente são mais importantes do que nunca. O trabalho do gerente de produto moderno é determinar uma direção e criar um ambiente de trabalho bem-sucedido para todos os atores envolvidos no sucesso do produto. Não é um trabalho simples ou um trabalho fácil, mas é um trabalho significativo em que você aprenderá o tempo todo. Este curso ajudará você ao longo de sua jornada de aprendizagem e o preparará com as habilidades e perspectivas necessárias para: Criar o foco acionável para gerenciar seu produto com sucesso (semana 1) Concentrar seu trabalho usando métodos modernos de gestão de produtos (semana 2) Gerenciar novos produtos e explorar novas ideias de produtos (semana 3) Gerenciar e amplificar produtos existentes (semana 4) Este curso é ideal para os gerentes de produto ou gerentes gerais atuais interessados nos métodos modernos de gestão de produtos. Este curso foi desenvolvido com o generoso apoio do Batten Institute na Escola de Negócios Darden da UVA. A missão do Batten Institute é melhorar o mundo por meio do empreendedorismo e da inovação: www.batteninstitute.org.
Основы бизнес-стратегии
University of Virginia (via Coursera)
Развивайте способности мыслить стратегически, анализировать конкурентную среду, а также давать рекомендации по позиционированию компании и созданию ценности. В этом курсе, разработанном Дарденской школой бизнеса при Виргинском университете, опытные преподаватели помогут вам изучить теорию и основы, позволяющие заложить фундамент успешной бизнес-стратегии, и предоставят инструменты, необходимые для ее понимания: анализы SWOT, конкурентов, среды, пяти сил, способностей, а также карты стратегических групп.
Experiencing Design: Deepening Your Design Thinking Practice
University of Virginia (via Coursera)
How do we unlock the transformational power of design thinking? To do this, we must understand that this power lies not in what it encourages us to do, but in who it encourages us to become. We become design thinkers by experiencing design. In this course, developed at the Darden School of Business at the University of Virginia, we will guide you through six key phases of the design journey - Immersion, Sensemaking, Alignment, Emergence, Imagining, and Learning in Action. For each of these phases, you will explore how design thinking done well impacts innovators by inviting them to bring their authentic selves into the innovation conversation. You will examine key behaviors that bridge the gap from beginner to competency, and deepen the skills that will allow you to achieve design thinking's transformational promise. You will also hear from industry leaders from all over the world who will share valuable lessons and personal stories about how experiencing design has shaped their exciting careers.
Foundations of Diversity and Inclusion at Work TeachOut
University of Virginia (via Coursera)
The summer of 2020 has brought issues of equity and race to the forefront of society. How do we create tolerant and just climates at work? Changing the culture of an organization is challenging in the best of circumstances; today, it can seem impossible. Yet, it is more necessary and urgent than ever to address these issues thoughtfully and with effective practices that can produce real change. Six Darden professors have designed this teach-out to bring you the latest scholarship and best practices on diversity, equity and inclusion and organizational change. You'll learn how to identify and counteract inequity in organizations, how to build the business case for diversity and inclusion, and how managers can constructively address inequity. You'll also learn how to promote the principles of diversity, equity, and inclusion at work, how to have difficult conversations, and how to manage and lead change.
Grow to Greatness: Smart Growth for Private Businesses, Part II
University of Virginia (via Coursera)
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially. PART 1 OF THE GROW TO GREATNESS COURSE IS NOT A PREREQUISITE FOR TAKING THIS COURSE.
Digital Product Management: Modern Fundamentals
University of Virginia (via Coursera)
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
Continuous Delivery & DevOps
University of Virginia (via Coursera)
Amazon famously delivers new code every 11.6 seconds. Just a few years ago, this was unthinkable: many ‘cutting edge’ firms would release software quarterly. When it comes to digital innovation, velocity is critical and many would say it’s the most reliable determinant of success. Bringing an organization to the state of the art (or even functional capability) in this area requires strong work in a combination of disciplines and a combination of both technical and managerial skills. There is no single cookie-cutter approach for achieving this capability. Much like agile, the right focus and formulation depends a lot on the facts and circumstances of the team. This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, will provide you with the interdisciplinary skill set to cultivate a continuous deployment capability in your organization. After completing this course, you will be able to: 1. Diagnose a team’s delivery pipeline and bring forward prioritized recommendations to improve it 2. Explain the skill sets and roles involved in DevOps and how they contribute toward a continuous delivery capability 3. Review and deliver automation tests across the development stack 4. Explain the key jobs of system operations and how today’s leading techniques and tools apply to them 5. Explain how high-functioning teams use DevOps and related methods to reach a continuous delivery capability 6. Facilitate prioritized, iterative team progress on improving a delivery pipeline
Bases de la planification et de la gestion de projet
University of Virginia (via Coursera)
Les projets nous entourent. Pratiquement toutes les organisations gèrent des projets, que ce soit de manière formelle ou informelle. Nous sommes impliqués dans des projets autant chez nous qu’au travail. Les principes de planification et les méthodologies d’exécution de tous les environnements peuvent offrir des moyens permettant d’exécuter les projets plus efficacement. La gestion de projet fournit aux organisations (et aux particuliers) le langage et les cadres nécessaires à la définition de la portée des projets, au séquençage des activités, à l’utilisation des ressources et à la réduction des risques. Ce cours est une introduction aux concepts clés de la planification et de l’exécution de projets. Nous allons identifier les facteurs qui mènent à la réussite du projet et apprendre à planifier, analyser et gérer les projets. Les étudiants seront exposés à des méthodologies de pointe et à la prise en compte des défis de divers types de projets.
Digital Business Strategy
University of Virginia (via Coursera)
Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.
Grundlagen zum Thema Projektplanung und -management
University of Virginia (via Coursera)
Projekte findet man überall. Praktisch jedes Unternehmen führt Projekte durch, entweder offiziell oder inoffiziell. Sowohl zu Hause als auch am Arbeitsplatz arbeiten wir an Projekten. Unabhängig von den äußeren Bedingungen lassen sich Projekte anhand von Planungsgrundsätzen und Umsetzungsverfahren effektiver und effizienter gestalten. Das Projektmanagement gibt Unternehmen (und den beteiligten Personen) eine einheitliche Sprache sowie einen Rahmen an die Hand, um Projekte zu dimensionieren, eine Abfolge von Tätigkeiten festzulegen, Ressourcen zu nutzen und Risiken zu minimieren. Dies ist ein Einführungskurs zu den grundlegenden Konzepten für die Planung und Ausführung von Projekten. Wir benennen Faktoren, die zum Projekterfolg führen, und erfahren, wie Projekte geplant, analysiert und verwaltet werden. Die Kursteilnehmer lernen modernste Methoden sowie die Herausforderungen kennen, die mit verschiedenen Arten von Projekten einhergehen.
اجتماع النهج الرشيق (Agile) والتفكير التصميمي
University of Virginia (via Coursera)
رغم النوايا الطيبة للجميع وعملهم الجاد وأفكارهم الرائعة، ينتهي المطاف بالكثير من الفرق بابتكار منتجات غير مرغوبة أو لا يمكن استخدامها أو لا يشتريها أحد. ولكن ليس من الضروري أن تسير الأمور هكذا. فالنهج الرشيق والتفكير التصميمي يوفران طريقةً مختلفةً –وفعالةً– لتطوير المنتجات بشكلٍ يؤدي إلى تقديم حلولٍ ذات قيمة لمشكلات فعلية. وفي هذه الدورة التدريبية، ستتعرف على كيفية تحديد العناصر التي تُمثّل قيمةً للمستخدم في وقتٍ مبكرٍ من العملية (أو بعبارة أخرى التخطيط المبكر لتحقيق القيمة) عن طريق تركيز جهود فريقك على النصوص السردية عن المستخدم القابلة للاختبار وتكوين منظور مشترك قوي. هذه الدورة التدريبية مَدعومة من معهد باتن بكلية داردن لإدارة الأعمال التابعة لجامعة فيرجينيا. جديرٌ بالذكر أن رسالة معهد باتن هي الارتقاء بالعالم من خلال ريادة الأعمال والابتكار: www.batteninstitute.org.
Patrick Henry: Forgotten Founder
University of Virginia (via Coursera)
“Give me liberty, or give me death:” Remembering Patrick Henry, the Forgotten Founder Patrick Henry was enormously popular during the American Revolution. Even Thomas Jefferson, who over time developed a deep loathing of Henry (some would say jealousy), had to admit that “it is not now easy to say what we should have done without Patrick Henry.” Edmund Randolph, a patriot leader in his own right, explained that “It was Patrick Henry … awakening the genius of his country, and binding a band of patriots together to hurl defiance at the tyranny of so formidable a nation as Great Britain.” Yet, today, Patrick Henry is ill-remembered; most Americans might recall at best perhaps a snippet from a famous speech: “give me liberty, or give me death.” The reasons for our historic forgetfulness are several: after the Revolution, Henry chose to oppose ratification of the U.S. Constitution, believing that it created a distant and too-powerful government, and he refused proffered position in George Washington’s administration, diminishing his historic memory. Equally important, Henry died in 1799 shortly after a political campaign in which, at Washington’s behest, he opposed Jefferson’s and James Madison’s ill-advised radical states’ rights attack on the U.S. government, and Jefferson spent the next twenty-six years systematically attacking Henry’s legacy. Patrick Henry, who helped to ignite a revolution, deserves better. This course will explore how he over¬came challenges to reach the pinnacle of Virginia politics and unite Americans behind a challenge to Britain – the eighteenth century’s super-power, why he opposed the U.S. Constitu¬tion, and why he then came out of retirement to defend the people’s Constitution against the attacks of Jefferson and Madison. Participants should evaluate Henry’s role in proclaiming a revolution and consider whether he had an equally important role in saving it. The course should also develop an improved appreciation for the complex politi...
Design Thinking para Inovação
University of Virginia (via Coursera)
Hoje em dia, a inovação é um negócio de todos. Se você for um gerente em uma corporação global, um empreendedor iniciando em uma função governamental ou um professor em uma escola primária, espera-se que todos sejam enxutos – para fazer melhor com menos. É por isso que todos nós precisamos de design thinking (pensamento criativo). Em todos os níveis em todos os tipos de organização, o design thinking fornece as ferramentas necessárias para se tornar um pensador inovador e descobrir as oportunidades criativas que estão lá, mas que você ainda não está vendo. Neste curso, desenvolvido na Darden School of Business da Universidade da Virgínia e ensinado pelo corpo docente de alto escalão, fornecemos uma visão geral do design thinking e trabalhamos com um modelo contendo quatro perguntas-chave e várias ferramentas para ajudá-lo a entender o design thinking como uma abordagem de resolução de problemas. Também analisamos várias histórias de diferentes organizações que usaram o design thinking para descobrir soluções atraentes.
Approche agile et design thinking
University of Virginia (via Coursera)
Les équipes ont beau avoir de bonnes intentions et de très bonnes idées, et travailler dur, elles finissent trop souvent par créer des produits dont personne ne veut, que personne ne peut utiliser et que personne n'achète. Mais ce n’est pas une fatalité. L’approche agile et le design thinking abordent le développement de produits selon une approche différente, et efficace, qui propose des solutions intéressantes à des problèmes significatifs. Dans ce cours, vous apprendrez à déterminer ce qui est attractif pour un utilisateur dès le début du processus, afin d’anticiper la valeur, en incitant votre équipe à composer des formulations testables sur l'utilisateur et en créant une perspective commune. Ce cours est soutenu par le Batten Institute de la Darden School of Business de l'université de Virginie. Le Batten Institute a pour mission d'améliorer le monde grâce à l'entrepreneuriat et à l'innovation : www.batteninstitute.org.
디지털 전환
University of Virginia (via Coursera)
디지털 전환은 최근 주목받고 있는 주제입니다. 그렇다면 디지털 전환은 정확히 무엇을 의미하며, 기업에는 어떤 의미가 있을까요? 버지니아 대학교 다든 경영 대학원이 개발하고 뛰어난 다든 교수진과 BCG 글로벌 경영 전문가가 이끄는 이번 강의에서는 두 가지 방식으로 디지털 전환을 다룰 예정입니다. 먼저 변화의 속도, 그리고 이로 인해 비즈니스에 어떤 요소가 필요해졌는지를 살펴봅니다. 다음으로는 디지털 전환이 일어나게 된 배경과 디지털 시대에 이 전환에서 살아남기 위해서는 어떤 요소가 필요한지를 알려드리려고 합니다. 이후 BGC의 전문 프레임워크를 둘러보면서 전략, 핵심 프로세스, 기술과 같이 디지털화를 위한 주요 영역을 파악합니다. 이번 강의를 수료함으로써 다음과 같은 목표를 달성할 수 있습니다. -- 혁신, 기술, 시장 파괴를 구성하는 기반 경제학을 설명할 수 있습니다 -- 디지털 기술이 주도하는 현재의 발전에 대한 찬성 및 반대 의견을 파악할 수 있습니다 -- BCG의 디지털 전환 프레임워크를 현재 소속된 조직을 디지털화하는 "방법"으로 활용할 수 있습니다
Mercadeo analítico
University of Virginia (via Coursera)
Las organizaciones grandes y pequeñas están inundadas de datos sobre las elecciones de los consumidores. Pero esa riqueza de información no siempre se traduce en mejores decisiones. Saber cómo interpretar los datos es el desafío, y se espera que los mercadólogos en particular usen cada vez más la analítica para informar y justificar sus decisiones. El mercadeo analítico permite que los mercadólogos midan, gestionen y analicen el rendimiento de las actividades de mercadeo para maximizar su eficacia y optimizar el retorno de la inversión (Return On Investment, ROI). Más allá de las aplicaciones obvias de ventas y generación de clientes potenciales, el mercadeo analítico puede ofrecer conocimientos profundos de preferencias y tendencias de los clientes, lo cual se puede utilizar para futuras decisiones de mercadeo y de negocios. Este curso, desarrollado en Darden School of Business de la Universidad de Virginia, le da las herramientas para medir los activos de la marca y del cliente, comprender el análisis de regresión y diseñar experimentos como una forma de evaluar y optimizar campañas de mercadeo. Terminará el curso con una sólida comprensión de cómo utilizar el mercadeo analítico para predecir resultados y asignar recursos sistemáticamente. Puede seguir mis publicaciones en Twitter, @rajkumarvenk, y en Linkedin: https://www.linkedin.com/in/education-marketing. Gracias, Raj Profesor de Administración de Empresas en Darden
Ethical Leadership Through Giving Voice to Values
University of Virginia (via Coursera)
This course offers an action-oriented introduction to Giving Voice to Values (or GVV), an exciting new approach to values-driven leadership development in the workplace, in business education and in life. GVV is not about persuading people to be more ethical, but instead it starts from the premise that most of us already want to act on our values, but that we also want to feel that we have a reasonable chance of doing so effectively. Through positive, real life examples, pre-scripting, rehearsal and peer coaching, GVV builds the skill, the confidence and likelihood that we will act on our values more often and more successfully. Based on research and practice, with over 1,000 pilots in educational settings and companies on all seven continents, GVV helps answer the questions: “What if I were going to act on my values? What would I say and do? How could I be most effective?” This course was developed at the Darden School of Business at the University of Virginia and is taught by top-ranked faculty. You will come away from GVV with an expanded toolkit, as well as practice, in a variety of methods and techniques for voicing and enacting your own values and principles. You will develop and practice leadership skills in "peer coaching” with other learners. Through cases and stories based on recognizable workplace, classroom and life values conflicts, you will apply the GVV techniques and “re-frames”, expanding your repertoire for possible action as well as identifying and rehearsing responses that are likely to be most effective. Through this practice, you will gain greater confidence and competence in voicing and enacting your values effectively.
Coding Data Models with AI
University of Virginia (via Coursera)
In this final course in the ‘Coding with AI’ specialization, we’ll close with an integrated approach to building full applications with a working Data Model, View (UI), and set of Controllers (or ‘algorithms’). As an MBA or generalist, this course will specifically help you go from design to code with ‘Data Models’, which generally means databases of some kind. Understanding the process of building and maintaining Data Models with AI will both help you build great products yourself as well as make yourself a better collaborator to your engineering-focused colleagues. We’ll be a noSQL database, but mostly we’ll be focused on the underlying design and engineering principles for building and operating Data Models. In this final course, we’ll also cover the Cursor application, an AI-forward IDE (integrated development environment). This course was developed at the Darden School of Business at the University of Virginia and is taught by top-ranked faculty.
Coding User Interfaces with AI
University of Virginia (via Coursera)
The secret is out: AI is changing everything about the way we work. Few things have changed more than the way we go from idea to code. If you’re an MBA or a generalist of any sort, all this is very much working in your favor. While coding well is a lifelong pursuit like any other, getting started is now a lot easier. This course will get you started with a product-first coding process that will both help you build great products yourself using AI as well as make yourself a better collaborator to your engineering-focused colleagues. In this first course, we’re going to focus on going from design to code for ‘Views’ or user interfaces (UI’s). We’ll code in HTML & CSS, but mostly we’ll be focused on the underlying design and engineering principles for building user interfaces. This course was developed at the Darden School of Business at the University of Virginia and is taught by top-ranked faculty.
Cost and Economics in Pricing Strategy
University of Virginia (via Coursera)
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing
The Modern World, Part One: Global History from 1760 to 1910
University of Virginia (via Coursera)
This is a survey of modern history from a global perspective. Part One begins with the political and economic revolutions of the late 1700s and tracks the transformation of the world during the 1800s. Part One concludes as these bewildering changes seem to be running beyond the capacity of older institutions to handle them. Throughout the course we try to grasp what is happening and ask: Why? And the answers often turn on very human choices.
Financial Accounting Fundamentals
University of Virginia (via Coursera)
This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, will teach you the tools you'll need to understand the fundamentals of financial accounting. Concise videos, the financial records of a small business, and "your turn" activities guide you through the three most commonly used financial statements: the Balance Sheet, the Income Statement, and the Statement of Cash Flows. Beyond recording transactions, you'll learn how to prepare these financial statements, and read and analyze them to draw basic conclusions about a company's financial health. By the end of this course, you will be able to: Use journal entries to record transactions Prepare and use t-accounts to summarize transactions recorded during an accounting period Describe the three most commonly used financial statements and how they fit together Prepare these financial statements based on transactions recorded during an accounting period Draw basic conclusions about a company's financial health
Strategic Planning and Execution
University of Virginia (via Coursera)
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
Introduction to Personal Branding
University of Virginia (via Coursera)
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
Design Thinking: Ideas to Action
University of Virginia (via Coursera)
Welcome, designers! In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation. Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.
التحوّل الرقمي
BCG
التحول الرقمي موضوع مثير للاهتمام، ولكن ماذا يُقصد به بالضبط؟ وماذا يعني للشركات؟ في هذه الدورة التدريبيّة، نتحدث عن التحوّل الرقمي بطريقتين. أولًا، نناقش وتيرة التغيّر والضرورة التي يفرضها لنجاح الأعمال. ثم نقدّم سياق هذا التحوّل وما الذي يحتاج إليه لتحقيق النجاح في عصر التكنولوجيا الرقمية. وبعد ذلك، نستعرض إطار ملكية مجموعة بوسطن الاستشارية (BCG)، الذي يساعدك في تحديد المجالات الرئيسية التي يُمكن تحويلها إلى الصيغ الرقمية، ومنها الاستراتيجية، والعمليات الأساسية، والتكنولوجيا. بنهاية هذه الدورة التدريبيّة، ستتمكّن من: --وصف علم الاقتصاد الذي يرتكز عليه الإبداع، والتكنولوجيا، واضطراب السوق --تقييم مزايا التكنولوجيا الرقمية الحالية التي تدفع التقدُّم وعيوبها --استخدام إطار مجموعة بوسطن الاستشارية (BCG) للتحوّل الرقمي كمرجع ""لكيفية"" التحوّل الرقمي لمنظمتك
Fundamentals of Project Planning and Management
University of Virginia (via Coursera)
Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks. This is an introductory course on the key concepts of planning and executing projects. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects.
Plagues, Witches, and War: The Worlds of Historical Fiction
University of Virginia (via Coursera)
A unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past. Read classics of the genre, encounter bestselling writers of historical fiction, and discover your own historical archive while interacting with a global community of interested readers.
إستراتيجية الأعمال المتقدمة
University of Virginia (via Coursera)
عزّز مهارات التحليل الإستراتيجي لديك في هذه السلسلة الخاصة بأسس إستراتيجية الأعمال. في هذه الدورة التدريبية، ستتعلم الأدوات اللازمة لتحليل الإستراتيجية عبر الزمن (الديناميكيات التنافسية) والصناعات (إستراتيجية الشركات) والمناطق الجغرافية (الإستراتيجيات الدولية) والمؤسسات (الإستراتيجيات غير السوقية). وسنقدم لك الأدوات التي تحتاجها لعمل تقييم شامل وفهم ديناميكيات الإستراتيجية في أي صناعة: دورة الحياة التنافسية وتحليل التدويل وأصحاب المصلحة ومصفوفات التنوع. سنقوم بتطبيق هذه الأدوات عبر دراسة حالات لبعض الشركات الرائدة مثل Disney وOrascom Telecom Holding وSony وGE Healthcare India.
The Kennedy Half Century
University of Virginia (via Coursera)
When John F. Kennedy entered the presidential limousine at Love Field in Dallas, Texas on November 22, 1963, he began his ride into history. That journey continues even today and we call it the Kennedy legacy. This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death have influenced the general public, the media, and each of the nine U.S. presidents who followed. Understanding the Kennedy legacy and being able to identify elements of his legacy within the context of modern politics helps understand many of the vexing problems that developed over the last half century as well as many of the challenges that confront us today. November 22, 1963 was so powerful a moment that in the fifty years since the assassination, every U.S. President that followed JFK has used Kennedy’s words and actions in an effort to craft their own political image. Why does Kennedy’s influence persist, and will it continue? What are the effects? We’ll address these questions and more as we explore The Kennedy Half Century. Follow on Twitter: @JFKclass.
Coding Algorithms with AI
University of Virginia (via Coursera)
In this second course in the ‘Coding with AI for MBAs’ specialization, we’ll continue with a contemporary, AI-forward, product-first approach to coding. As an MBA or generalist, this course will help you go from design to code for ‘Controllers’, or ‘algorithms’. Understanding the process of building and maintaining algorithms with AI will both help you build great products yourself as well as make yourself a better collaborator to your engineering-focused colleagues. We’ll be coding in Javascript (JS), but mostly we’ll be focused on the underlying design and engineering principles for building user interfaces. This course was developed at the Darden School of Business at the University of Virginia and is taught by top-ranked faculty.
Digitale Transformation
BCG
Die digitale Transformation ist ein brandaktuelles Thema – aber was genau ist das und was bedeutet es für Unternehmen? In diesem Kurs, der an der Darden School of Business an der University of Virginia entwickelt wurde und von renommierten globalen Management-Experten der Darden-Fakultät und der Boston Consulting Group geleitet wird, sprechen wir in zweierlei Hinsicht über digitale Transformation. Zunächst befassen wir uns mit der Geschwindigkeit des Wandels und den daraus resultierenden Anforderungen für die Unternehmen. Als nächstes zeigen wir die Rahmenbedingungen für diesen Wandel auf und erläutern, was es braucht, um im digitalen Zeitalter erfolgreich zu sein. Im Anschluss daran sehen wir uns das firmeneigene Framework von BCG an, das Ihnen hilft, Schlüsselbereiche für die Digitalisierung zu identifizieren, einschließlich Strategie, Kernprozesse und Technologie. Am Ende dieses Kurses werden Sie Folgendes beherrschen: – Beschreibung der zugrundeliegenden ökonomischen Bedeutung von Innovation, Technologie und Marktumwälzungen – Abwägen der Vor- und Nachteile der derzeitigen digitalen Technologien, die den Fortschritt vorantreiben – Nutzung des digitalen Transformations-Framework von BCG als „How-to“ für die Digitalisierung Ihres Unternehmens
L'analyse marketing
University of Virginia (via Coursera)
Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels du marketing utilisent l'analyse pour éclairer et justifier leurs décisions. L'analyse marketing leur permet de mesurer, gérer et étudier la performance marketing pour maximiser son efficacité et optimiser les retours sur investissement (ROI). Au-delà des applications évidentes de génération de ventes et de clients éventuels, l'analyse marketing peut offrir des informations détaillées sur les préférences et tendances des clients, qui peuvent être alors utilisées lors de décisions commerciales et de marketing ultérieures. Ce cours, développé à la Darden School of Business auprès de la University of Virginia, vous donne les outils qui vous permettront de mesurer les actifs du client et de la marque, comprendre l'analyse de régression, et concevoir des expériences comme moyens d'évaluation et d'optimisation des campagnes marketing. À la fin de ce cours, vous aurez acquis une compréhension solide des diverses façons d'utiliser l'analyse marketing pour prédire des résultats et allouer systématiquement des ressources. Vous pouvez suivre mes messages sur Twitter, @rajkumarvenk, et sur LinkedIn : https://www.linkedin.com/in/education-marketing. Merci, Raj Professeur de gestion d'entreprise à Darden
Design Thinking: Discovery Tools
University of Virginia (via Coursera)
Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
디지털 제품 경영: 현대적 기본 원칙
University of Virginia (via Coursera)
얼마 전까지만 하더라도 프로덕트 매니저의 업무란 시장 데이터를 평가하고 요건을 생성하고 영업/마케팅 팀에게 전달된 프로젝트를 관리하는 것이었습니다. 아마도 고객과의 대화를 통해 고객이 원하는 기능에 대해 들을 수도 있겠죠. 하지만 이와 같은 방법으로 제품을 관리하는 기업들은 사라지고 있습니다. 제품 관리는 이제 완전히 새로운 분야가 되었으며, 그 핵심에는 프로덕트 매니저가 있습니다. 특히 오늘날 관리하는 제품이 대부분 디지털화되어 있다면, 하루에도 몇 번씩 업데이트해야 할 수도 있습니다. 수많은 데이터를 의사결정에 이용할 수 있습니다. 동시에 고객의 동기와 경험에 대한 심도 있는 인사이트는 그 어느 때보다 중요해졌습니다. 오늘날 프로덕트 매니저의 업무는 제품 성공에 관여하는 모든 행위자를 위해 성공적인 업무 환경을 만들고 방향성을 제시하는 것입니다. 단순하거나 쉬운 일은 아니지만 항상 배울 점이 있는 유의미한 일입니다. 이 과정은 여러분의 학습 여정을 지원하고 필요한 기술과 관점을 얻도록 도움을 줄 것입니다. 제품을 성공적으로 관리하기 위한 실행 가능한 집중 영역 만들기(1주 차) 최신 제품 관리 방법을 사용해 업무에 집중하기(2주 차) 신제품 관리 및 새로운 제품 아이디어 탐구(3주 차) 기존 제품 관리 및 향상(4주 차) 이 과정은 오늘날의 제품 관리에 관심 있는 현재 프로덕트 매니저 또는 총 책임자에게 적합합니다. 이 과정에는 새로 추가된 부분이 있으며 추가된 영상의 자막이 곧 제공될 예정입니다. 이 과정은 버지니아 대학교 Darden 경영 대학원의 Batten 전문 대학원의 전반적인 지원을 받아 개발되었습니다. Batten 전문 대학원(www.batteninstitute.org)의 임무는 기업가 정신과 혁신을 통해 더 나은 세상을 만드는 것입니다.
Estrategia de IT centrada en el cliente
University of Virginia (via Coursera)
Hoy más que nunca, las corporaciones realizan grandes inversiones en el sector de la tecnología de la información Information Technology, IT). Aunque la calidad de estas inversiones afecta el trabajo cotidiano de millones de personas, es frecuente encontrar encuestas del sector con tasas de error en proyectos de IT superiores al 50 %. Es posible hacerlo mejor, y es posible hacerlo en forma consistente. En este curso de dos semanas de duración, analizaremos los principales desafíos del sector de IT corporativo y veremos cómo abordarlos mediante el uso de pensamiento de diseño (“Design Thinking”), la metodología “Lean Startup” y los principios del manifiesto ágil como estructura de equipo. Al finalizar este curso, desarrollado en la Escuela de Negocios Darden (Darden School of Business) de la Universidad de Virginia (University of Virginia) y dictado por profesores de la más alta jerarquía, podrás: utilizar el modelo de negocio Canvas para orientar la estrategia de tu empresa y facilitar la aceptación de los interesados; traducir tu trabajo en el modelo Canvas a actas de constitución específicas de IT; elaborar de manera rápida prototipos de los procesos alineados a la estrategia para implementarlos en tu infraestructura de IT. Para tener en cuenta: Este es un curso breve, de dos semanas de duración.
Customer-Centric IT Strategy
University of Virginia (via Coursera)
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.
Les bases de la stratégie d’entreprise
University of Virginia (via Coursera)
Développez vos capacités à réfléchir de manière stratégique, à analyser l’environnement concurrentiel et à recommander un positionnement ferme et la création de valeur. Ce cours a été élaboré par la Darden School of Business de l’Université de Virginia. Des professeurs de renom vous aideront à explorer la théorie sous-jacente et les cadres qui vous donneront les bases d’une stratégie d’entreprise efficace et ils vous donneront les outils dont vous avez besoin pour comprendre la stratégie : Analyses SWAT, concurrentielles, environnementales, des cinq forces de Porter et des capacités, ainsi que des cartes stratégiques.
Advanced Business Strategy
University of Virginia (via Coursera)
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Digital Transformation
University of Virginia (via Coursera)
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology. By the end of this course, you'll be able to: --describe the underlying economics of innovation, technology, and market disruptions --weigh the pros and cons of current digital technologies driving advancement --utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
New Models of Business in Society
University of Virginia (via Coursera)
In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
NOC:Quantum Transport
IISER Thiruvananthapuram (via NPTEL)
NOC:Quantum Transport — a free online course offered by IISER Thiruvananthapuram through the NPTEL platform. Taught by Prof. Madhu Thalakulam. This is an intermediate-level course designed for undergraduate and postgraduate students. Estimated duration: 30 hours (~4 days). Category: Programming & DSA. Certification available through SWAYAM with a nominal exam fee. All video lectures, assignments, and course materials are freely accessible.
Managing an Agile Team
University of Virginia (via Coursera)
While agile has become the de facto standard for managing digital innovation teams, many wonder if they’re doing it ‘right’. Twitter is full of jokes about how teams say they do agile but don’t ‘really’ do it. The reality is that getting the most out of agile is less about observing specific procedures and more about how a team focuses and measures their progress. Rather than just boring you with an accounting of agile methodologies, this course focuses on helping you better charter your team’s focus, definition of success, and practice of agile. While learning about agile mainstays like Scrum, XP, and kanban, you’ll also learn to help your team ask the right questions about how they’re working and facilitate good answers on how agile can help. This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
Pricing Strategy in Practice
University of Virginia (via Coursera)
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Grundlagen der Geschäftsstrategie
University of Virginia (via Coursera)
Fördern Sie Ihr strategisches Denkvermögen, analysieren Sie Ihr Wettbewerbsumfeld und schlagen Sie eine klare Positionierung und Wertschöpfung vor. In diesem Kurs, der an der Darden School of Business der University of Virginia entwickelt wurde, unterstützt Sie eine hochrangige Fakultät bei der Erkundung von zugrunde liegenden Theorien und Rahmenbedingungen, die die Grundlagen einer erfolgreichen Geschäftsstrategie bilden. Der Kurs liefert Ihnen die Tools, die Sie zum Verständnis dieser Strategie benötigen: SWOT-, Wettbewerber-, Umgebungs-, Fünf-Kräfte- und Fähigkeitsanalysen sowie Strategiekarten.
Innovating with the Business Model Canvas
University of Virginia (via Coursera)
Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
La transformation numérique
BCG
La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie. À la fin de ce cours, vous serez capable : --de décrire l'économie sous-jacente de l'innovation, de la technologie et des perturbations du marché --de peser le pour et le contre des technologies numériques actuelles à l'origine du progrès --d'utiliser le cadre de transformation numérique du BCG en guise de « mode d'emploi » pour la numérisation de votre organisation