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Kennesaw State University

Kennesaw State University

Public University • US

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Showing 74 courses from Kennesaw State University

CourseFREE

Growing Your Core Business with Jagdish Sheth

Kennesaw State University (via Coursera)

This course explores why growing the core business is now a more viable strategy than unrelated diversification. Learners will understand how shareholder value is created through both cash flow and strategic positioning for growth. Drawing on decades of corporate examples and financial analysis, Professor Jagdish Sheth outlines the limitations of the portfolio model and presents a framework for growing the core through multiple channels, product extensions, and emerging markets. Through case studies of companies like Monsanto, 3M, IBM, and Dinol, learners will discover how to avoid strategic missteps and identify synergistic opportunities that align with their company’s competencies and market access. This course empowers learners to think critically about growth, profitability, and how to leverage core strengths to meet modern shareholder expectations.

0.0
beginner
CourseFREE

AI for Education (Advanced)

Kennesaw State University (via Coursera)

This course expands on the AI for Education (Intermediate) course. Participants will learn quick ways to refine prompt engineering methods for assignments and course design that can be scaled to multiple levels of educational contexts. This course further provides straightforward and practical definitions, scenarios, and prompt engineering methods with real-time demonstrations in diverse educational learning environments. Participants will be provided tested methods for prompting an AI Assistant, such as GPT to yield useful, relevant, accurate, and ethical outputs. Learners will gain a clear understanding of how to collaborate with an AI Assistant and how to encourage students to do so in ethical ways. Knowing how to describe and collaborate with AI Assistants effectively and rhetorically is a vital skillset to successfully engage with students in all types of learning environments, from secondary to college levels. This course is a beginning step in learning these skills.

0.0
advanced
CourseFREE

How to Revitalize Mature Products - Jagdish Sheth

Kennesaw State University (via Coursera)

This course explores strategic approaches for breathing new life into aging or stagnant products. Professor Jagdish Sheth unpacks the reasons why mature products are often neglected—despite their continued relevance—and presents actionable methods for revitalizing them through repositioning, innovation, and re-segmentation. Learners will analyze frameworks like the Product Matrix, which maps cash flow and company growth to classify product stages, and examine how leading companies have reignited interest in mature categories by identifying new use cases, customer segments, and cultural moments. Topics include product life cycle, the role of intermediaries, consumer research, unintended usage, and the concept of the “heavy half” in targeting loyal users. Drawing on global case studies such as Starbucks and McDonald’s, this course equips learners with the tools to rethink maturity as an opportunity for profitable reinvention—not decline.

0.0
beginner
CourseFREE

Six Sigma Advanced Define and Measure Phases

Kennesaw State University (via Coursera)

This course is for you if you are looking to dive deeper into Six Sigma or strengthen and expand your knowledge of the basic components of green belt level of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will take you deeper into the principles and tools associated with the "Define" and "Measure" phases of the DMAIC structure of Six Sigma. It is highly recommended that you complete the "Yellow Belt Specialization" and the course "Six Sigma and the Organization (Advanced)" before beginning this course. In this course, your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the advanced knowledge of team dynamics and performance, process analysis, probability, statistics, statistical distributions, collecting and summarizing data, measurement systems analysis, process and performance capability, and exploratory data analysis associated with Six Sigma and Lean. Every module will include readings, videos, and quizzes to help make sure you understand the material and concepts that are studied. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Green Belt Handbook (2nd edition). The companion text is NOT required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly-recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
advanced
CourseFREE

Career Planning: A Pathway to Employment

Kennesaw State University (via Coursera)

This course is designed to foster creative approaches to launching a new career. You will articulate best ways to make a first impression and analyze your strengths by creating a personal statement. You will identify appropriate elements to make your resume stand out from the crowd. You will also identify the most effective ways a cover letter can answer a job description, and how to best leverage social media in your job search. In short, this course will help you to prepare for a new job. You will learn how to apply, network, leverage social media, interview, follow-up, and evaluate options through research and with the help of experienced faculty and talented professional. Launching Your Career provides insight from industry leaders on job search, networking and interviewing. You will receive guidance and best practice tips on how to master the interview and professionally close the loop. You will also compose a thank you note and clearly relate your ideal career to existing job titles and offers.

0.0
beginner
CourseFREE

How to Become a Trusted Advisor with Jagdish Sheth

Kennesaw State University (via Coursera)

With the digitization of information, most expertise is now available online with search engines such as Google. Therefore, experts for hire for certified occupations such as law, medicine, and accounting are likely to be automated and commodified. As a result, one has to transition from an expert for hire to a trusted advisor. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, is based on interviews with more than 30 CEOs and chairmans of very large enterprises with the goal of identifying attributes of a trusted advisor. We highlight 7 specific attributes of great advisors including integrity, empathy, selfless independence, and big picture thinking. The best trusted advisors are those who have experienced adversity in their own lives.

0.0
advanced
CourseFREE

AI for Everyday Life

Kennesaw State University (via Coursera)

This course takes the mystery generative artificial intelligence (gen-AI) and explains its uses straightforward language for people who want to use it in their everyday lives. Knowing how to describe and use generative AI effectively is an Important skillset to successfully engaging in all types of personal communication, from social media posts to emails and blogs. Learners will gain a clear understanding what generative AI is and learn the fundamental skills required to use gen-AI ethically and effectively. Participants will be provided tested methods for prompting an AI Assistant, such as ChatGPT, Claude, and Gemini to yield useful results.

0.0
beginner
CourseFREE

Cybersecurity: Protecting your Information on the Go

Kennesaw State University (via Coursera)

Cybersecurity is essential for everyone who uses information or communications technologies. Whether it is a computer, tablet, or smartphone, if it is connected to a network, learn about the technical infrastructure that connects it to the Internet. The objectives of this course are: Identify the unique Cybersecurity threats associated with using mobile technology; Identify the privacy concerns when accessing the Internet/Web while away from home; and Describe the methods of protecting your information and privacy while on the go.

0.0
12hbeginner
CourseFREE

Strategies for Planned Social Change with Jagdish Sheth

Kennesaw State University (via Coursera)

Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.

0.0
beginner
CourseFREE

The Define Phase for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 3 of 8 in this specialization dealing with topics in the Define Phase of Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

Six Sigma Advanced Improve and Control Phases

Kennesaw State University (via Coursera)

This course is for you if you are looking to dive deeper into Six Sigma or strengthen and expand your knowledge of the basic components of green belt level of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will take you deeper into the principles and tools associated with the "Improve" and "Control" phases of the DMAIC structure of Six Sigma. It is highly recommended that you complete the "Yellow Belt Specialization" and the courses "Six Sigma and the Organization (Advanced)," "Six Sigma Advanced Define and Measure Phase," and "Six Sigma Advanced Analyze Phase" before beginning this course. In this course, your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the advanced knowledge of root cause analysis, lean tools, control plan, process control, and statistical process control (SPC) as they are associated with Six Sigma and Lean. Every module will include readings, videos, and quizzes to help make sure you understand the material and concepts that are studied. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Green Belt Handbook (2nd edition). The companion text is NOT required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly-recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
advanced
CourseFREE

Dominant Risk Management Standards and Frameworks

Kennesaw State University (via Coursera)

Organizations with little experience in risk management will want to look to national and international organizations for guidance in designing and implementing their risk management efforts. There are two dominant organizations that offer guidance in this area: the U.S. National Institute for Standards in Technology (NIST) and the International Standards Organization. This course examines the risk management frameworks and standards offered by these organization and then discusses other available approaches. The course concludes with a discussion of applications and tools to support the organization’s risk management effort.

0.0
2hbeginner
CourseFREE

Successful Career Development

Kennesaw State University (via Coursera)

No matter the professional level, we can all benefit from learning how to succeed in our careers. Whether a well-seasoned professional, a management trainee, or a service level employee, this course will help you enrich your career by honing your professional behavior and networking. Through industry expert support and resources, this course is designed to prepare you for success in any chosen career. You will develop the habits and attitudes you need to perform effectively in the job market. You will identify a mentor to add value to your career. You will analyze your relationships and develop a practical approach for engaging your LinkedIn network. You will differentiate between networking and networking with intention. You will also discover the most effective ways to ask for help from your peer or professional group. Finally, you will evaluate the best methods of adjusting your career path at various stages of life.

0.0
advanced
CourseFREE

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Kennesaw State University (via Coursera)

What you’ll achieve: In this project-centered course, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’...

0.0
4hbeginner
CourseFREE

AI for Grant Writing

Kennesaw State University (via Coursera)

Discover the future of grant writing with a new short course from Kennesaw State University on "Leveraging Generative AI for Grant Writing," This innovative course is designed for adult learners who want to transform their grant writing skills by harnessing the power of generative AI. The course begins with a solid foundation in prompt engineering—an essential technique for crafting precise and effective instructions to AI assistants like ChatGPT. Learners will be guided through the Rhetorical Prompt Engineering Method, ensuring their AI-generated content meets the four ethical qualifiers of output. Through engaging exercises and real-time demonstrations, learners will use generative AI can streamline every aspect of the grant writing process, from crafting compelling solicitation letters to structuring detailed proposals. By the end of this course, learners will be equipped to create high-quality, persuasive grant proposals.

0.0
beginner
CourseFREE

Leading Organizational Change

Kennesaw State University (via Coursera)

One of the most challenging problems facing leaders today is navigating change. This course presents a framework for managing change in your team, department, or organization. In this course, participants will understand the fundamentals of change, how to make change happen, and how to evaluate the outcomes. Additionally, the course content discusses creating a change management team and specifies individual roles and responsibilities to communicate the need for change successfully. While providing the best methods for managing change in leadership, processes, culture, and technology, the course also examines strategies for overcoming resistance to change.

0.0
beginner
CourseFREE

Road to the CISO – Culminating Project Course

Kennesaw State University (via Coursera)

The ultimate destination for a security manager is the Chief Information Security Officer (or Chief Security Officer) a senior executive role responsible for all cybersecurity operations in the organization. But how do you get from entry-level IT or security employee to the CISO’s office and what do you need to know when you get there? This course examines the career path and requirements to be an effective CISO, as well as the roles and responsibilities of the position. In this course, a learner will be able to: ● Identify the career development and path of a Cybersecurity professional from entry-level to CISO ● Define and describe the role and function of a CISO in planning for cybersecurity ● Identify the development of a cybersecurity governance program and the role the CISO would play in it ● Discuss the strategic responsibilities of the CISO in overseeing an organization’s cybersecurity program

0.0
20hbeginner
CourseFREE

The Business of Cybersecurity Capstone

Kennesaw State University (via Coursera)

This course intends to make the student familiar with information security management. When you have finished with this course you will know more about: • Governance: including the mission, roles and responsibilities of the InfoSec governance function, and the strategic planning process and InfoSec’s role in the organization’s strategic planning effort. • You will understand the various types of InfoSec policies and how effective information security policy is created and used. • Risk management and the risk management process • Certain laws and ethical issues impacting information security in the organization. And some common information security management practices such as benchmarking and performance measures.

0.0
beginner
CourseFREE

Why Do Most Innovations Fail? - Jagdish Sheth

Kennesaw State University (via Coursera)

Even when a new product reaches the market, it often fails — and sometimes the most technically superior innovations fall flat while inferior alternatives succeed. This course draws on decades of research into innovation resistance to explain why markets reject new ideas. Learners will examine six root causes of market failure — three rational (poor performance, lack of relative value, and usage incompatibility) and three emotional (perceived risk, tradition and orthodoxy, and negative image). Through cases including the Iridium satellite phone, Betamax, the Ford Mustang, and Kevlar, learners will discover that most major successes happen by accident, and most failures stem from forces companies can identify and address. The course equips learners with a practical framework for diagnosing whether an innovation needs R&D intervention, marketing intervention, or both.

0.0
beginner
CourseFREE

Organization Planning and Development for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 1 of 8 in this specialization dealing with topics in Organization Planning and Development. Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

Writing Professional Email and Memos (Project-Centered Course)

Kennesaw State University (via Coursera)

Want your workplace writing to make a positive impression? At the end of this course, you will be a more confident writer, able to create higher quality professional documents more quickly. This course is at the introductory or beginner level and focuses on mastering the basics of email etiquette and communication. While this course will help learners become faster and more efficient writers by virtue of practice with common writing purposes, it does not cover marketing emails or job application materials. In this project-based learning course, you will work on a continuous project, the writing of a professional email/memo. At the end of the course, you will write a clear and concise email/memo. The final product will be individualized to your professional endeavors and follow the guidelines for one of the common types of emails/memos explained in the course: directives, progress reports, incident reports, response to inquiries, and meeting minutes. You will gain a wealth of skills. You will learn about appropriate email/memo formats, common ways to organize email/memo contents, common email/memo routing protocols, and expectations upon writers in professional environments. This course is designed to be beneficial to all levels of learners, whether you have never heard of an email/memo or write them every day. Everyone will learn something from this experience. In fact, different levels of learners are encouraged in this course so that we can all learn from each other. There will be thousands of learners working side-by-side on their projects, and the environment will be social, supportive, and constructive. By the end of this course, learners will be able to: write clear and concise emails/memos relative to their professional endeavors recognize five different types of emails/memos and their formats analyze email/memo context for audience and tone use basic grammar correctly in their email/memo writing Materials required: Learners in this course w...

0.0
4hbeginner
CourseFREE

The GRC Approach to Managing Cybersecurity

Kennesaw State University (via Coursera)

Managing cybersecurity is about managing risk, specifically the risk to information assets of valued by an organization. This course examines the role of Governance, Risk Management, and Compliance (GRC) as part of the Cybersecurity management process, including key functions of planning, policies, and the administration of technologies to support the protection of critical information assets. In this course, a learner will be able to: ● Identify the importance and functions of Governance, Risk Management, and Compliance in Cybersecurity program management. ● Describe best practices in risk management including the domains of risk assessment and risk treatment. ● Describe the structure and content of Cybersecurity-related strategy, plans, and planning ● Identify the key components and methodologies of Cybersecurity policies and policy development ● Discuss the role of performance measures as a method to assess and improve GRC programs

0.0
12hbeginner
CourseFREE

Cybersecurity and the X-Factor

Kennesaw State University (via Coursera)

What is the X-Factor? In Cybersecurity, the X-Factor related to unknown and unpredictable human behavior within and outside of your organization. “No one really knows why humans do what they do”, (David K. Reynolds), and because of this organizations can be unprepared for malicious, untrained, or even best intentioned behavior that can cause alarm and sometimes irreparable harm. This course will introduce you to the types of training available to reduce the impact of the X-Factor, evaluate its effectiveness, explore the Security Education, Training and Awareness (SETA) program, and learn why it may fail. The course will conclude with information designed to assist you with some critical components for your business security program. Activities focused on hactivism, cyberinsurance, and ransomware will round out your knowledge base. Your team of instructors has prepared a series of readings, discussions, guest lectures, and quizzes to engage you in this exciting topic.

0.0
16hbeginner
CourseFREE

Segmenting the Market with Jagdish Sheth

Kennesaw State University (via Coursera)

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

0.0
beginner
CourseFREE

Cybersecurity and Mobility

Kennesaw State University (via Coursera)

This course is for you if you are interested in transitioning toward a managerial role in cybersecurity and mobility. Through interviews with industry experts in this area, you will be able to analyze innovations powering the rapid spread of information technology and how they present new challenges for protecting data. For example, mobile devices increase convenience but often bypass traditional security measures. After this course, you will be able to describe how the nature of the threat evolves, as culprits employ a burgeoning set of sophisticated tools to take advantage of our growing reliance on networks for critical-data exchange. If you want to pursue a career in the public sector, the stakes are high as well. The proliferation of hackers, inevitable human errors, bring-your-own-device (BYOD) initiatives, and the ever-broadening need to share information weigh heavily on government and education organizations, and consume substantial resources. The Pentagon, for example, has proposed to spend $23 billion on network security initiatives through 2018. This sounds like a large sum, until you consider the scope and importance of the U.S. government information resources this investment must protect. After completing the course modules you will be able to explain how yesterday’s prevention strategies are no longer adequate for stopping advanced, targeted attacks. Effective cybersecurity must be multi-dimensional and tiered, as threats can originate from virtually anywhere, target numerous levels of an organization, and sometimes persist for months or years before an information security staff is aware of an attack or breach. Therefore securing networks requires a holistic approach that incorporates several elements.

0.0
12hadvanced
CourseFREE

Why is it Hard to Innovate? - Jagdish Sheth

Kennesaw State University (via Coursera)

Most great ideas never become commercial successes — and the odds of turning an invention into a profitable business are statistically worse than winning the lottery. This course reframes the innovation challenge with a counterintuitive insight: the biggest barriers to innovation are not cultural or psychological, but structural. Learners will explore the five key internal barriers that prevent inventions from reaching the marketplace — super specialization, inflexible operations, insufficient resources, regulatory constraints, and limited market access — and discover proven strategies to overcome each one. Through real-world case studies from IBM, Motorola, Texas Instruments, and others, learners will understand why even well-funded, well-intentioned companies fail to commercialize their best ideas, and what it takes to break through the structural resistance that stands between innovation and market success.

0.0
intermediate
CourseFREE

Professional Selling: Step 2 - Prepare Like a High-Performer

Kennesaw State University (via Coursera)

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of prospecting and establishing needs. Learners will gain a clear understanding of the prospecting process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course Two will gain skills in understanding their product's value, identifying good prospects, maximizing the sales funnel, improving conversion ratios, creating a strategic prospecting plan, understanding the WIFM, creating an effective elevator speech, overcoming call reluctance, and so much more.

0.0
beginner
CourseFREE

Managing Network Security

Kennesaw State University (via Coursera)

Almost every organization uses computer networks to share their information and to support their business operations. When we allow network access to data it is exposed to threats from inside and outside of the organization. This course examines the threats associated with using internal and external networks and how to manage the protection of information when it’s accessible via networks. In this course, a learner will be able to: ● Describe the threats to data from information communication technology (ICT) ● Identify the issues and practices associated with managing network security ● Identify the practices, tools, and methodologies associated with assessing network security ● Describe the components of an effective network security program

0.0
8hbeginner
CourseFREE

Customer Centricity as Competitive Advantage - Jagdish Sheth

Kennesaw State University (via Coursera)

This course suggests why companies should be customer centric. Customer centricity provides a number of competitive advantages including revenue growth and cost reduction. The key concept is customer lifetime value (CLV) For example, a typical household spends more than $500,000 over 15 years at nearby grocery stores. Customer centricity is important, but most organizations struggle to implement it properly. This is due to internal operations, processes, and most importantly, cost accounting systems. Since the industrial age, the cost accounting focus has been very product centric, and there needs to be a shift customer centric accounting. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, offers videos, articles, and recommendations from senior industry leaders on how to successfully implement customer centricity.

0.0
beginner
CourseFREE

Creating Global Brands with Jagdish Sheth

Kennesaw State University (via Coursera)

It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements.

0.0
beginner
CourseFREE

How Technology Will Shape Marketing with Jagdish Sheth

Kennesaw State University (via Coursera)

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.

0.0
beginner
CourseFREE

Six Sigma Tools for Improve and Control

Kennesaw State University (via Coursera)

This course will provide you will the tools necessary to complete the final components of the analyze phase as well as the improve and control phases of the Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control) process. This course is the final course in the Six Sigma Yellow Belt Specialization. You will learn about relationships from data using correlation and regression as well as the different hypothesis terms in hypothesis testing. This course will provide you with tools and techniques for improvement. You will also understand the importance of a control plan, as well as its key characteristics, for maintaining process improvements. Every module will include readings, discussions, lecture videos, and quizzes to help make sure you understand the material and concepts that are studied. Our applied curriculum is built around the latest handbook The Certified Six Sigma Handbook (2nd edition) and students will develop /learn the fundamentals of Six Sigma. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Handbook (2nd edition). The companion text is not required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
intermediate
CourseFREE

Professional Selling: Step 3 - Become a High-Performer

Kennesaw State University (via Coursera)

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales call preparation, execution, and follow up. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course Three will gain skills in planning a sales call from beginning to end while also seeking out opportunities to connect with the prospect. Important to successfully engaging with the prospect is being able to present and quantify the product as a solution to the prospect's problems. Successful salespeople need to be able to manage objections, build trust, and gain commitment as well as follow up with their prospect and turn them into a buyer.

0.0
beginner
CourseFREE

Cybersecurity and the Internet of Things

Kennesaw State University (via Coursera)

Welcome! You may have heard about the Internet of Things (IoT). But you may also have wondered about what it is. Or for that matter, what does it mean to you or an organization. This course is for you if you are curious about the most recent trends and activities in the internet capabilities and concerns about programmed devices. There are complexities and areas of necessary awareness when the industrial sector becomes connected to your home. Security policies and practices have not yet caught up to the internet capabilities of some of our most common products. The “connected home”, “consumer wearables”, or even an employee’s HVAC system may cause an unanticipated threat to your business environment. You will explore current security and privacy related concerns in each of these areas. Every module will include readings, videos, case studies, and a quiz to help make sure you understand the material and concepts we talk about. This course offers a place to learn, reflect, and plan for a smart community approach to IoT. Portions of this course may seem extremely technical in nature. That is because the “things” in IoT represents engineering. Try to grasp the concept in that case.

0.0
12hbeginner
CourseFREE

Six Sigma Tools for Analyze

Kennesaw State University (via Coursera)

This course will cover the Measure phase and portions of the Analyze phase of the Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control) process. You will learn about lean tools for process analysis, failure mode and effects analysis (FMEA), measurement system analysis (MSA) and gauge repeatability and reproducibility (GR&R), and you will be introduced to basic statistics. This course will outline useful measure and analysis phase tools and will give you an overview of statistics as they are related to the Six Sigma process. The statistics module will provide you with an overview of the concepts and you will be given multiple example problems to see how to apply these concepts. Every module will include readings, discussions, lecture videos, and quizzes to help make sure you understand the material and concepts that are studied. Our applied curriculum is built around the latest handbook The Certified Six Sigma Handbook (2nd edition) and students will develop /learn the fundamentals of Six Sigma. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Handbook (2nd edition). The companion text is not required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
beginner
CourseFREE

Team Management for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 2 of 8 in this specialization dealing with topics in Team Management Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

The Analyze Phase for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 5 of 8 in this specialization dealing with topics in the Analyze Phase of Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

Implementing a Risk Management Framework

Kennesaw State University (via Coursera)

The ultimate destination for a security manager is the Chief Information Security Officer (or Chief Security Officer) a senior executive role responsible for all cybersecurity operations in the organization. But how do you get from entry-level IT or security employee to the CISO’s office and what do you need to know when you get there? This course examines the career path and requirements to be an effective CISO, as well as the roles and responsibilities of the position. In this course, a learner will be able to: ● Identify the career development and path of a Cybersecurity professional from entry-level to CISO ● Define and describe the role and function of a CISO in planning for cybersecurity ● Identify the development of a cybersecurity governance program and the role the CISO would play in it ● Discuss the strategic responsibilities of the CISO in overseeing an organization’s cybersecurity program

0.0
20hbeginner
CourseFREE

Cybersecurity Job Search and Interviews: Getting Started

Kennesaw State University (via Coursera)

Are you planning to have a career in cybersecurity? This course can help you plan your preparation for such a career as well as give some advice on finding positions and landing a position. After completing this course, a learner will be able to: • Define the cybersecurity field and describe its variations. • Describe the need for qualified cybersecurity professionals in U.S. and global organizations. • Discuss the cybersecurity professional’s role in an organization’s cybersecurity effort. • Describe the NIST NICE Cybersecurity Workforce Framework and the use as a cybersecurity career development tool. • Explain the structure, location, and responsibilities of the cybersecurity department in a traditional versus non-traditional organization. • List and explain the knowledge preparation for the cybersecurity professional from an education versus training perspective. • List and describe the various cybersecurity certifications available to cybersecurity professionals and differentiate their suitability based on the professional’s career status. • Describe the process and resources for finding the perfect cybersecurity job. • Discuss the expectations and issues associated with the long-term cybersecurity career.

0.0
10hbeginner
CourseFREE

Developing a Leadership Framework

Kennesaw State University (via Coursera)

This course offers seasoned and up-and-coming leaders a clear, concise overview of the challenges of organizational leadership and practical strategies for improving as leaders. The lessons are structured around essential leadership responsibilities, including defining leadership, understanding what it is not, and understanding how to construct a leadership framework utilizing the elements of the 4D Leadership Development Framework. In addition, articles, self-evaluation forms, discussion post activities, and practice questions encourage participants to apply leadership principles to their situations. With a strong foundation in leadership theory and the most recent research, the program is designed for immediate practical application.

0.0
beginner
CourseFREE

Professional Selling: Step 1 - Think Like a High-Performer

Kennesaw State University (via Coursera)

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales and the sales process. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course One will be provided “The Road Map” to the sales process and learn how the highest performing salespeople think about sales and sales activity. Important to successfully developing strong relationships is understanding how to build trust and how salespeople move customers through their purchasing decisions.

0.0
beginner
CourseFREE

AI for Marketing: SWOT Analysis

Kennesaw State University (via Coursera)

In this course, learners of all AI comfort levels will learn the foundations of using generative AI for SWOT analysis. Whether you're an executive, a team leader, or a professional looking to upskill your Ai literacy, this course will equip you with the tools and knowledge to leverage generative AI for conducting SWOT analyses in specific use cases. The instructors use conversational learning and Chat/GPT demonstrations to guide learners through leveraging ethical AI outputs and deploying a University- tested Rhetorical Prompt Engineering Framework to get the most useful, relevant, accurate, and ethical outputs for SWOT analysis Throughout this course, learners will find practical examples and use cases to illustrate how collaborating with generative AI can enhance your SWOT analyses. By the end of this journey, learners will have a comprehensive toolkit to improve efficiency, clarity, and impact in SWOT use cases

0.0
beginner
CourseFREE

AI for Professional Communication

Kennesaw State University (via Coursera)

This practical course is designed for executives, team leaders, and administrative professionals seeking to enhance their communication skills by leveraging generative AI in various professional contexts. This course will guide participants through the fundamentals of AI-infused professional communication, including drafting emails, creating meeting agendas, summarizing documents, and producing compelling social media content. The professor will utilize a tested Rhetorical Prompt Engineering Framework to ensure that participants learn to leverage the most useful, relevant, accurate, and ethical outputs when collaborating with generative AI Assistants. This course provides point-of-need demos and simulations of prompting for professional communication outputs. It provides participants with the skills to explain how the steps of the Rhetorical "Rhet" Shot Engineering framework influence communication effectiveness, analyze communication scenarios to determine the appropriate audience, tone, and style using the framework, create compelling communication pieces tailored to specific purposes, audiences, and genres using the Rhetorical "Rhet" Shot Engineering framework, and evaluate communication outputs generated by AI Assistants using the framework's criteria, recommending improvements for tone, style, and content.

0.0
beginner
CourseFREE

The Foundations of Cybersecurity

Kennesaw State University (via Coursera)

In order to manage the cybersecurity function business, you must first understand its language and its environment. This course covers the foundations of cybersecurity, including threats and vulnerabilities as well as the tools, technologies, and strategies used to manage it. After completing this course, a learner will be able to: ● Define key concepts and terminology in Cybersecurity ● Identify threats to cybersecurity ● Identify strategies to identify and remediate vulnerabilities in information assets ● Identify the systemic components (including personnel) necessary for an effective cybersecurity program

0.0
10hbeginner
CourseFREE

What Is Cybersecurity?

Kennesaw State University (via Coursera)

Cybersecurity is essential for everyone who uses information or communications technologies. Whether it is a computer, tablet, or smartphone, if it is connected to a network, learn about the technical infrastructure that connects it to the Internet. The objectives of this course are: Define Cybersecurity and describe its purpose, Define key concepts and terms in Cybersecurity, and Describe the major categories of threats in Cybersecurity.

0.0
12hbeginner
CourseFREE

The Good, Bad, and Ugly of Marketing - Jagdish Sheth

Kennesaw State University (via Coursera)

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.

0.0
beginner
CourseFREE

A General Approach to Risk Management

Kennesaw State University (via Coursera)

Every organization uses its information to support its business operations. When there are threats in the internal and external environments, they create the risk of information loss or damage. This course examines the design and construction of a risk management program, including policies and plans, to support the identification and treatment of risk to the organization’s information assets.

0.0
10hbeginner
CourseFREE

Cybersecurity: What to Do When You Are a Victim

Kennesaw State University (via Coursera)

Cybersecurity is essential for everyone who uses information or communications technologies. Whether it is a computer, tablet, or smartphone, if it is connected to a network, learn about the technical infrastructure that connects it to the Internet. The objectives of this course are: List the resources available to a victim of a Cybersecurity attack, Describe the steps to take if you think you’ve been hacked, and Describe the steps to take if you think you’re the victim of a privacy attack or identity theft.

0.0
12hbeginner
CourseFREE

Six Sigma Advanced Analyze Phase

Kennesaw State University (via Coursera)

This course is for you if you are looking to dive deeper into Six Sigma or strengthen and expand your knowledge of the basic components of green belt level of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will take you deeper into the principles and tools associated with the "Analyze" phase of the DMAIC structure of Six Sigma. It is highly recommended that you complete the "Yellow Belt Specialization" and the courses "Six Sigma and the Organization (Advanced)" and "Six Sigma Advanced Define and Measure Phase" before beginning this course. In this course, your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the advanced knowledge of hypothesis testing and design of experiments as they are associated with Six Sigma and Lean. Every module will include readings, videos, and quizzes to help make sure you understand the material and concepts that are studied. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Green Belt Handbook (2nd edition). The companion text is NOT required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly-recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
advanced
CourseFREE

Six Sigma Principles

Kennesaw State University (via Coursera)

This course is for you if you are looking to learn more about Six Sigma or refresh your knowledge of the basic components of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will introduce you to the purpose of Six Sigma and its value to an organization. You will learn about the basic principles of Six Sigma and Lean. Your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the basic knowledge of the principles, roles, and responsibilities of Six Sigma and Lean. Every module will include readings, videos, and a quiz to help make sure you understand the material and concepts that are studied. You will also have the opportunity to participate in discussions and peer review exercises to give you the opportunity to apply the material to your daily life. Our applied curriculum is built around the latest handbook The Certified Six Sigma Handbook (2nd edition) and students will develop /learn the fundamentals of Six Sigma. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Handbook (2nd edition). The companion text is not required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
beginner
CourseFREE

The Improve Phase for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 6 of 8 in this specialization dealing with topics in the Improve Phase of Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

Six Sigma and the Organization (Advanced)

Kennesaw State University (via Coursera)

This course is for you if you are looking to dive deeper into Six Sigma or strengthen and expand your knowledge of the basic components of green belt level of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will introduce you to the purpose of Six Sigma and its value to an organization. You will learn about the basic principles of Six Sigma and Lean. Your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the basic knowledge of the principles, roles, and responsibilities of Six Sigma and Lean. Every module will include readings, videos, and a quiz to help make sure you understand the material and concepts that are studied. You will also have the opportunity to participate in discussions and peer review exercises to give you the opportunity to apply the material to your daily life. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Green Belt Handbook (2nd edition). The companion text is NOT required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly-recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
advanced
CourseFREE

Leading and Developing Top Talent

Kennesaw State University (via Coursera)

This course offers seasoned and up-and-coming leaders a clear, concise overview of hiring for team culture, the concepts and practices of building a productive environment for remote and hybrid teams, and leading organizational strategies, which begins with developing a strategic plan, creating SMART goals, and determining the most critical key performance indicators or metrics to manage and measure the plan’s success. Studies have shown that leading and developing talent includes creating a culture of diversity, equity, inclusion, and belonging. As a result, this course provides strategies for identifying, attracting, and retaining a diverse team of employees. Finally, the course includes best practices for coaching and mentoring based on a partnership that provides support and challenging opportunities to employees. The lessons are structured around the responsibility of a leader to consider all aspects of team development, from the individual employee to the team as a group. In addition, articles, self-evaluation forms, discussion post activities, and practice questions encourage participants to apply leadership principles to their situations. With a strong foundation in leadership theory and the most recent research, the program is designed for immediate practical application.

0.0
beginner
CourseFREE

Branding for Differential Advantage with Jagdish Sheth

Kennesaw State University (via Coursera)

This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is an intangible asset often commanding 5-10 times product revenue. For example, the highest brand value today is Apple, which has replaced Coca Cola as the highest intangible value asset.

0.0
beginner
CourseFREE

Social Media & Marketing - Jagdish Sheth

Kennesaw State University (via Coursera)

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.

0.0
beginner
CourseFREE

Cybersecurity: Protecting your Information at Home

Kennesaw State University (via Coursera)

Cybersecurity is essential for everyone who uses information or communications technologies. Whether it is a computer, tablet, or smartphone, if it is connected to a network, learn about the technical infrastructure that connects it to the Internet. The objectives of this course are: -Understand the elements of home computing. -Recognize the steps needed to secure the home computing environment. -Explain how to secure the use of email. -Recognize and protect against Web browsing threats.

0.0
12hbeginner
CourseFREE

Cybersecurity Foundations for Risk Management

Kennesaw State University (via Coursera)

In order to manage the cybersecurity function business, you must first understand its language and its environment. This course covers the foundations of cybersecurity, including threats and vulnerabilities as well as the tools, technologies, and strategies used to manage it. After completing this course, a learner will be able to: ● Define key concepts and terminology in Cybersecurity ● Identify threats to cybersecurity ● Identify strategies to identify and remediate vulnerabilities in information assets ● Identify the systemic components (including personnel) necessary for an effective cybersecurity program

0.0
10hbeginner
CourseFREE

How Competition Impacts Markets - Jagdish Sheth

Kennesaw State University (via Coursera)

This course explores the logic of competitive strategy through the lens of industry structure and evolving business models. Led by renowned scholar Professor Jagdish Sheth, learners will understand how Porter’s Five Forces and the Rule of Three influence industry attractiveness, firm behavior, and customer-centric growth. The course examines both generalist and specialist strategies, shared services, structural transformation, and the role of government in reshaping markets. Through a progression of theoretical concepts and real-world examples, learners will gain tools to assess competitive dynamics and identify paths to sustainable differentiation and profitability. Ideal for strategists, marketers, and policy thinkers alike, this course reveals how competition drives change—and how companies can adapt and thrive.

0.0
beginner
CourseFREE

Managing Cybersecurity Incidents and Disasters

Kennesaw State University (via Coursera)

Most organizations plan for routine operations, but what happens when unexpected events overtake the routine? This course examines contingency planning used to prepare for and manage non-normal operations, including cybersecurity incidents – like hacking attempts, web site defacement, denial of service attacks, information disclosures; a well as other natural and man-made cybersecurity disasters. In this course, a learner will be able to: ● Define and describe the components of a cybersecurity contingency planning program ● Identify the components and structure of an effective cybersecurity incident response program ● Identify the components and structure of an effective cybersecurity disaster recovery program ● Define and describe recommended contingency strategies including data backup and recovery and continuity of cybersecurity operations.

0.0
8hbeginner
CourseFREE

Cybersecurity and Its Ten Domains

Kennesaw State University (via Coursera)

This course is designed to introduce students, working professionals and the community to the exciting field of cybersecurity. Throughout the MOOC, participants will engage in community discourse and online interaction. Participants will gain knowledge and understanding of cybersecurity and its domains. They will engage with expertly produced videos, gain insight from industry experts, participate in knowledge assessments, practice assessing their environmental awareness, and gain access to materials that address governance and risk management, compliance, business continuity and disaster recovery, cryptography, software development security, access control, network security, security architecture, security operations, and physical and environmental security. Learning will be assessed using strategies aligned to knowledge and understanding. You do not need prior experience in IT security to do well in this course. All you need is a willingness to learn. We will point you to relevant open and free resources to assist you. At the end of this course, you will have the option of applying for undergraduate level course credit at Kennesaw State University (dependent on admission to Kennesaw State University as a degree seeking or a non-degree seeking student). More information is available in final module "Receive Course (undergraduate) Credit at Kennesaw State University".

0.0
6hadvanced
CourseFREE

AI for Education (Intermediate)

Kennesaw State University (via Coursera)

This course expands on the AI for Education (Basic) course. Participants will learn quick ways to refine prompt engineering methods for assignments and course design that can be scaled to multiple levels of educational contexts. This course further provides straightforward and practical definitions, scenarios, and prompt engineering methods with real-time demonstrations in diverse educational learning environments. Participants will be provided tested methods for prompting an AI Assistant, such as GPT to yield useful, relevant, accurate, and ethical outputs. Learners will gain a clear understanding of how to collaborate with an AI Assistant and how to encourage students to do so in ethical ways. Knowing how to describe and collaborate with AI Assistants effectively and rhetorically is a vital skillset to successfully engage with students in all types of learning environments, from secondary to college levels. This course is a beginning step in learning these skills.

0.0
intermediate
CourseFREE

What Are the 4 A’s of Marketing - Jagdish Sheth

Kennesaw State University (via Coursera)

The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.

0.0
beginner
CourseFREE

The Control Phase for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 7 of 8 in this specialization dealing with topics in the Control Phase of Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

DFSS for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 8 of 8 in this specialization dealing with topics in Design for Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

Cybersecurity Awareness For Everyone: Final Assessment

Kennesaw State University (via Coursera)

Cybersecurity is essential for everyone who uses information or communications technologies. Whether it is a computer, tablet, or smartphone, if it is connected to a network, learn about the technical infrastructure that connects it to the Internet. The objectives of this course are to complete a final examination over the materials from the four courses in the specialization.

0.0
intermediate
CourseFREE

The Measure Phase for the 6 σ Black Belt

Kennesaw State University (via Coursera)

This course is designed for professionals interested in learning the principles of Lean Sigma, the DMAIC process and DFSS. This course is number 4 of 8 in this specialization dealing with topics in the Measure Phase of Six Sigma Professionals with some completed coursework in statistics and a desire to drive continuous improvement within their organizations would find this course and the others in this specialization appealing. Method of assessment consists of several formative and summative quizzes and a multi-part peer reviewed project completion regiment.

0.0
intermediate
CourseFREE

An Employee's Guide to Cybersecurity

Kennesaw State University (via Coursera)

Cybersecurity awareness training course for employees of organizations of all sizes. Targeted at small and medium-sized organizations that may not have a complete training program prepared for use by the organization. This course presents cybersecurity fundamentals for employees of organizations that use information systems and want all users to have basic cybersecurity knowledge and skills.

0.0
16hbeginner
CourseFREE

Emerging Markets - Jagdish Sheth

Kennesaw State University (via Coursera)

The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.

0.0
advanced
CourseFREE

AI for Education (Basic)

Kennesaw State University (via Coursera)

This course introduces generative artificial intelligence (gen-AI) concepts and prompt engineering methods that can be scaled to multiple levels of educational contexts. It provides straightforward and practical definitions, scenarios, and prompt engineering methods with real-time demonstrations in diverse educational learning environments. Participants will be provided tested methods for prompting an AI Assistant, such as GPT, Claude, and Gemini to yield useful, relevant, accurate, and ethical outputs. Learners will gain a clear understanding of how to collaborate with an AI Assistant and how to encourage students to do so in ethical ways. Knowing how to describe and collaborate with AI Assistants effectively and rhetorically is a vital skillset to successfully engage with students in all types of learning environments, from secondary to college levels. This course is a beginning step in learning these skills.

0.0
beginner
CourseFREE

Career Options: Exploring a New Career

Kennesaw State University (via Coursera)

This course is for you if you are interested in researching a new career and acquiring the skills necessary to succeed in it. You will be asked to reflect on your experiences and critically evaluate what you currently know, what you need to acquire, and how to go about getting it. You will then identify groups and individuals that can serve and support you in exploring a new career. During this course, you will identify the elements of a well-structured career plan and evaluate career options by individual fit to determine how to effectively engage your network in your career journey. You will design a tactical career plan and identify pitfalls in behavior, communication and appearance that can derail a new career. You will also develop a targeted cover letter and resume using a proven business format. Your experiential learning can also be a valuable asset, linking your personal experiences with your chosen career. We will help you define your career objective statement and align this with your strengths and goals. Finally, you will be challenged to research and identify your personal values inventory, and evaluate how to best navigate the current job market by using an innovative approach called career rockclimbing.

0.0
beginner
CourseFREE

How to Achieve Service Excellence - Jagdish Sheth

Kennesaw State University (via Coursera)

This course explores what it takes to deliver exceptional service in an increasingly experience-driven economy. Taught by Professor Jagdish Sheth, it challenges traditional assumptions that service quality alone leads to customer loyalty. Instead, learners will examine how reliability, consistency, personalization, and recovery from failure drive long-term trust and satisfaction. The course introduces key concepts such as the service-profit chain, fan loyalty, and the heavy-half customer segment, emphasizing that service excellence is not just about meeting expectations—but exceeding them repeatedly and profitably. Through real-world examples and strategic frameworks, learners will understand how to design and scale service operations, measure performance, and embed excellence as a cultural and competitive advantage. Ideal for professionals in hospitality, healthcare, retail, and beyond, this course provides a roadmap for making service a core business differentiator.

0.0
beginner
CourseFREE

Six Sigma Tools for Define and Measure

Kennesaw State University (via Coursera)

This course is for you if you are looking to learn more about Six Sigma or refresh your knowledge of the basic components of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will cover the Define phase and introduce you to the Measure phase of the DMAIC (Define, Measure, Analyze, Improve, and Control) process. You will learn about Six Sigma project development and implementation, you will become familiar with project management tools, you will be introduced to statistics and understand its significance to Six Sigma, and finally you will learn about data collection and its importance to an organization. Every module will include readings, videos, and a quiz to help make sure you understand the material and concepts that are studied. You will also have the opportunity to participate in peer review exercises to give you the opportunity to apply the material to your daily life. Our applied curriculum is built around the latest handbook The Certified Six Sigma Handbook (2nd edition) and students will develop /learn the fundamentals of Six Sigma. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Handbook (2nd edition). The companion text is not required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

0.0
beginner
CourseFREE

Ethical AI Use

Kennesaw State University (via Coursera)

The "Ethical AI Use" course delves into the critical intersection of technology and ethics, focusing on the responsible development and deployment of artificial intelligence (AI). Participants will explore the evolution of AI, distinguishing between the two fundamental types, and examine the ethical considerations inherent in the realm of generative AI. Through a combination of theoretical discussions and practical exercises, students will learn about the intricate process of prompt engineering, which involves crafting inputs to guide AI systems towards ethically sound outputs. They will investigate the four qualifiers that govern AI output and master the techniques of proper prompting to ensure adherence to ethical standards. Drawing from real-world examples, including case studies centered on images, participants will analyze the ethical implications of AI applications and develop a comprehensive understanding of the ethical wheel guiding prompt engineering decisions. Ultimately, students will come to appreciate prompt engineering as both a skill and an art, essential for the ethical use of AI in various domains. This course equips participants with the knowledge and tools necessary to navigate the ethical complexities of AI, empowering them to contribute positively to the development and implementation of AI technologies in society.

0.0
beginner
CourseFREE

Managing Customer Expectations with Jagdish Sheth

Kennesaw State University (via Coursera)

With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are profitable, one must link managing customer expectations with profitability outcomes.

0.0
beginner