Khalifa University
Public University • AE
Showing 9 courses from Khalifa University
AI for Executives: AI for Customer Relationship Management
Khalifa University (via Coursera)
AI for Customer Relationship Management (CRM) shows executives how to use artificial intelligence to deepen customer insight, personalize engagement, and scale service—without coding. You’ll build richer customer profiles by integrating behavioral, transactional, and external data; explore graph-based community modeling to understand relationships; and apply predictive analytics for churn, next-best-action, and customer lifetime value. You’ll practice sentiment and voice analytics to capture the “voice of the customer,” then design personalized experiences with recommendations, targeted campaigns, and human-in-the-loop programs. The course also covers intelligent virtual assistants and LLM-powered support, sales enablement (lead scoring, cross-sell), dynamic pricing, and fraud detection with security and compliance in mind. Finally, you’ll develop an AI-driven CRM strategy—roadmapping technology choices, aligning initiatives to business goals, managing change, and addressing ethics and governance. By the end, you’ll be able to evaluate use cases, choose appropriate techniques, and lead responsible AI adoption across marketing, sales, and service.
AI for Executives: AI for Business Decision Making
Khalifa University (via Coursera)
AI for Business Decision Making equips managers and executives with practical, non-technical skills to lead AI-driven decisions across the enterprise. You’ll learn how supervised, unsupervised, and reinforcement learning improve decision accuracy; how to prepare data and engineer features; and how to train, validate, and integrate models into existing workflows and systems via APIs and automation. Through guided, hands-on notebooks, you’ll experiment with predictive analytics, Natural Language Processing (including sentiment analysis), and Large Language Models (LLMs) for real executive use cases—from customer feedback to process optimization and risk prediction. The course also covers governance and ethics (privacy, security, bias, explainability), human-in-the-loop design, and measuring business impact. Advanced topics introduce genetic/evolutionary methods and long-term reward optimization with reinforcement learning to inform strategy and planning. By the end, you’ll be able to select the right technique for a decision problem, evaluate model reliability, integrate AI into business processes, and build an actionable roadmap for sustainable, responsible AI adoption.
Arabic for Beginners: Arabic in the Workplace
Khalifa University (via Coursera)
This course is the third and last of a three-course specialization in elementary Arabic. This course delves into Modern Standard Arabic in various settings in real-life situations, including education, workplace, technology, sports, and more. At the end of this last course, the students will be tested on their summative, comprehensive Arabic skills to assess their competency in Modern Standard Arabic.
Introduction to HSE Engineering
Khalifa University (via Coursera)
This course provides practical, real-world insights into the essential principles of health, safety, and environmental (HSE) management. You’ll learn how to identify workplace hazards, assess risks, and implement effective strategies to ensure safety, protect the environment, and meet legal compliance standards. Along the way, we’ll explore accident causation models, workers’ compensation systems, and the global evolution of HSE regulations, with a special focus on industries like oil and gas, manufacturing, and construction. No matter your current experience level, this course will give you the tools and confidence to tackle complex HSE challenges. If you’re new to the field, you’ll discover step-by-step frameworks to help you assess risks and develop actionable solutions. If you’re already a professional, this course will offer advanced techniques for improving compliance, fostering a culture of safety, and navigating legal responsibilities. Whether you’re aiming to protect workers, improve operational efficiency, or drive sustainability initiatives, this course serves as your guide to understanding and applying HSE principles effectively. By the end, you’ll be equipped to create safer workplaces, prevent accidents, and contribute to a healthier, more sustainable future.
Arabic for Beginners: Arabic Alphabet and Phonology
Khalifa University (via Coursera)
The Arabic specialization is intended for learners with little to no prior knowledge of Arabic. The specialization focuses on providing learners with a well-rounded understanding of the language. Firstly, learners will master the recognition and identification of the Arabic Alphabet and numbers, laying the foundational skills essential for effective communication. Furthermore, learners will delve into the nuances of gender-specific language by distinguishing between the feminine and masculine aspects, contributing to a more nuanced and culturally sensitive use of Arabic. The curriculum also places a strong emphasis on practical application, as students engage in elementary Arabic reading and writing exercises, honing their linguistic abilities. To enhance conversational proficiency, the specialization integrates audiovisual aids and group work, fostering an immersive learning experience. Lastly, students will broaden their communicative competence by describing and comparing a variety of topics relevant to their lives, ensuring that language acquisition is not only functional but also culturally contextualized. This approach creates a dynamic and engaging environment, facilitating a holistic and effective Arabic language learning experience. This course is the first of a three-course specialization in elementary Arabic. It begins with an introduction to the phonology and script of Modern Standard Arabic. During this initial phase, the learners are also introduced to common greetings, expressions, and simple phrases.
Arabic for Beginners: Communicating in Arabic Culture
Khalifa University (via Coursera)
This course is the second of a three-course specialization in elementary Arabic. Communicating in Arabic Culture begins with specifically delving into terms related to education and school-related terminology. Speaking Arabic as a second language in a culturally and internationally diverse workspace can offer significant rewards. Furthermore, proficiency in Arabic becomes exceptionally valuable when traveling to or working in Arabic-speaking countries, particularly in situations involving financial transactions. In our technology-driven world, where technology impacts nearly every facet of life, from transportation efficiency and safety to access to food, healthcare, socialization, and productivity, the internet's power has facilitated the formation of global communities for the easy sharing of ideas and resources, as exemplified by this course. Understanding the human body's various parts in the context of international sports and medicine is of paramount importance. This course, therefore, focuses on the multifaceted uses of body parts, both physical and emotional, as forms of expression in Arabic culture.
Risk Management and Industrial Safety
Khalifa University (via Coursera)
This course dives into the essential practices of risk management and industrial safety, equipping you with the skills to assess workplace hazards, implement safety systems, and investigate accidents. Through practical case studies and hands-on exercises, you’ll explore advanced techniques such as quantitative risk analysis and AI-driven risk prediction. The course emphasizes real-world applications across high-risk industries, from oil and gas to manufacturing. Whether you're an aspiring HSE professional or a seasoned practitioner, this course will enhance your ability to identify risks, meet legal obligations, and design effective safety management systems. By the end, you’ll be prepared to conduct full-scale risk assessments and lead proactive safety initiatives in complex industrial settings.
AI for Executives: The Basics
Khalifa University (via Coursera)
AI for Executives: The Basics gives managers a practical, non-technical introduction to artificial intelligence and machine learning for business decision-making. You’ll learn how AI fits into executive strategy, what ML models can and can’t do, and how to lead data-driven initiatives that create measurable value. Starting with the fundamentals, the course explains algorithms vs. models, core ML tasks, and the lifecycle for building and governing solutions. You’ll then design a data strategy—covering data quality, privacy, and responsible use—before applying techniques such as regression, decision trees, and modern large language models (LLMs) to real executive-level use cases. Finally, you’ll put it together by planning AI pipelines, evaluating model performance and non-functional properties, and knowing when to customize or reuse off-the-shelf models. Hands-on assignments use familiar tools and require no coding. By the end, you’ll be able to map business problems to the right AI approach, communicate with technical teams, and build an informed roadmap for adopting AI across your organization.
Environmental Protection and Sustainability
Khalifa University (via Coursera)
This course offers a comprehensive introduction to the environmental dimension of Health, Safety, and Environment (HSE) management, blending theoretical foundations with practical guidance. You’ll begin by exploring the core principles of environmental protection and the regulatory landscape—examining how global standards like ISO 14001 shape effective Environmental Management Systems. From there, you’ll learn to monitor environmental conditions, analyze and interpret data, and communicate performance clearly and convincingly. As you progress, the course delves into the full lifecycle of hazardous materials: characterizing waste streams, evaluating treatment technologies, and understanding regulatory requirements for safe disposal. You’ll build the skills to select appropriate management strategies that minimize risk and environmental impact while ensuring compliance with legal frameworks. Finally, you’ll master environmental risk assessment and develop robust risk management plans that align with organizational goals. The course culminates with emergency response planning, equipping you to design and implement protocols for environmental incidents that protect people, assets, and ecosystems. Whether you’re new to HSE or an experienced practitioner, you’ll come away ready to integrate environmental stewardship into your safety programs and drive more sustainable, compliant operations.