Understand the big picture: customer journey, marketing funnel, value proposition, positioning, and how digital channels work together.
By the end, you'll be able to
Mini-project
Pick a D2C Indian brand (Mamaearth, Boat, etc.) and map their entire marketing funnel. Identify every channel they use and estimate what works best.
Free traffic from Google is the highest-ROI channel. Learn on-page SEO, keyword research, technical SEO, link building, and content strategy.
By the end, you'll be able to
Mini-project
Do a complete SEO audit of a real website: keyword gaps, technical issues, content opportunities. Create a 3-month action plan.
Content is what fuels every other channel. Learn to create blog posts, social media content, videos, and email newsletters that attract and convert.
By the end, you'll be able to
Mini-project
Create a 1-month content calendar for a fictional Indian startup. Write 4 blog posts, 20 social posts, and 4 email newsletters.
Master Instagram, LinkedIn, Twitter, and YouTube for business. Learn platform-specific strategies, community building, and social media analytics.
By the end, you'll be able to
Mini-project
Grow a personal LinkedIn profile: post daily for 30 days with a content strategy. Track impressions, engagement, and followers.
Paid advertising is how you scale fast. Learn Google Ads (Search, Display, YouTube), keyword bidding, ad copywriting, and campaign optimization.
By the end, you'll be able to
Mini-project
Create a mock Google Ads campaign for an Indian e-commerce brand. Define keywords, write ads, set budgets, and project ROI.
Email has the highest ROI of any marketing channel. Learn list building, segmentation, automation sequences, A/B testing, and deliverability.
By the end, you'll be able to
Mini-project
Design a 5-email welcome sequence for a SaaS product. Write every email, design the automation flow, and plan A/B tests.
If you can't measure it, you can't improve it. Master Google Analytics, UTM tracking, attribution models, and how to build marketing dashboards.
By the end, you'll be able to
Mini-project
Set up Google Analytics for a website. Create a marketing dashboard tracking: traffic sources, conversion funnels, top pages, and campaign ROI.
Build proof of your skills. Create case studies from personal projects, freelance for small businesses, and build a marketing portfolio.
By the end, you'll be able to
Mini-project
Offer free marketing help to a local Indian business for 1 month. Document everything: strategy, execution, results. This is your best case study.
Marketing interviews test: campaign strategy, analytics, tool proficiency, and case studies. Many include a take-home marketing plan.
By the end, you'll be able to
Mini-project
Prepare 5-minute presentations for each of your case studies. Practice answering: "How would you market X?" for 10 different products.
Not sure if this is the right roadmap? Browse all our career paths and find the one that matches your goals.