University of Arizona (via Coursera)
Master the execution of digital marketing through social media, search engine optimization, search engine marketing, and e-commerce/mobile strategies. This course provides hands-on knowledge of channel-specific tactics, from selecting social platforms and optimizing for search engines to designing e-commerce experiences and implementing mobile marketing campaigns.
By the end of this course, you will be able to:
1. Select and implement appropriate social media platforms for target audiences
2. Apply SEO and SEM techniques to improve online visibility
3. Design effective e-commerce experiences and checkout processes
4. Explain mobile marketing strategies and optimization techniques
5. Discuss techniques for improving conversion rates and reducing cart abandonment
6. Create an integrated multi-channel digital marketing campaign
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Free to audit, certificate paid