Causal Inference Project Ideation

Organizations can harness the power of causal inference through randomized field experiments, uncovering the true effects of interventions and enabling data-driven decision-making. In this course, we will delve into how companies are currently utilizing A/B testing. Additionally, we will explore the ethical considerations of conducting experiments and the econometric methods for analyzing causal relationships in observational data.

Learning objectives:

• Examine how companies are using field experiments for causal inference.
• Analyze the ethical dimensions of field experiments.
• Construct an issue tree for conducting randomized experiments about designing online referral bonus programs
• Select a solution approach and define an experimental setup